4 MailChimp alternatives and competitors in 2023

Since its inception in 2001, Mailchimp has grown to become the biggest name in email marketing software. Today, the platform has a market share of over 60% and has 12 million users worldwide. What started as a simple email provider has evolved into an All-in-one marketing solution. In addition to a high degree of automation, Mailchimp now offers the ability to send emails directly to website builders, social advertisement managers, and even customers. However, the more features you have, the higher the price. And unless you use all of these available features, Mailchimp can quickly become expensive. In the case of new start-ups or small businesses paying such money is not always possible. Hence, we have listed down below 3 top MailChimp alternatives. 

Here Is The Best MailChimp Alternatives List

1. Omnsiend

Omnsiend is an email & SMS marketing automation platform that's been built specifically for eCommerce stores. Unlike Mailchimp, which is focused on any kind of online presence.

Omnisend puts its focus squarely on online stores and their customers.

That means that all of the features are created to work together, increase customer retention, engagement, and most importantly generate sales.

It features an easy-to-use drag-and-drop email editor that you can use to create emails from scratch, or with its large library of pre-built templates.

It also contains a great amount of list-building tools, such as pop-ups, landing pages, interactive, gamified forms, and much more.

Its greatest strength, however, lies in its segmentation and automation features. Not only will you be able to hyper-target your subscribers with a large list of segmentation options, but you can also set up automation workflows that send triggered emails based on customer attributes or actions.

Again, you can either build these workflows from scratch, or use pre-built templates, such as abandoned cart workflows, welcome workflows, confirmation, and more.

2. EngageBay

EngageBay is a great alternative to MailChimp if you are looking for an additional system to help you with your marketing solution. Its comprehensive CRM suite includes sales, marketing, and service functions and integrates them into one easy-to-understand and easy-to-use interface. Users can design sales and marketing processes through the CRM visual designers so that all aspects fully integrate. EngageBay's marketing system can also be automated by allowing users to create mailing lists and schedule emails. Additionally, you can track leads and email activity to ensure you have the best chance of acquiring new customers and customers, as well as retaining existing customers.

3. HubSpot

HubSpot Marketing is a premium alternative to MailChimp due to its overall features and capabilities. This comprehensive marketing solution helps businesses launch marketing campaigns effectively, increase traffic, improve ROI, and convert more leads. It's similar to Mail Chimp in terms of marketing automation, but what sets them apart is the way HubSpot Marketing focuses on inbound marketing.

HubSpot Marketing, a pioneer and leader in inbound marketing, attracts promising prospects by creating targeted and personalized content across a variety of channels including social media, blogs, and search engines. Use an inbound approach to effectively implement your four-step marketing initiative. Attract, transform, close, and engage customers. This approach focuses on quality rather than quantity to acquire and maintain leads.

4. Sugar CRM

SugarCRM is an open-source CRM trusted by millions of people around the world. SugarCRM empowers any sales, marketing, or support user to build exceptional customer relationships. With Sugar CRM's powerful workflow tools, you can automate and optimize even the most complex business practices to improve customer experience, increase productivity and reduce operational costs. List your card contacts for easy tracking and easily attach all relevant information and files to your records, including detailed actions.

 SugarCRM enables managers to manage and track the performance and extend the reach of their campaigns as they are delivered through their mobile devices. With SugarCRM, you can leverage core business functionality as the basis for your custom applications. This software also simplifies complex multi-user and multi-system processes.