4 MailChimp alternatives and competitors in 2023

   By: Marketer Rakib
Best Mailchimp Alternatives

Since its inception in 2001, Mailchimp has grown to become the biggest name in email marketing software. Today, the platform has a market share of over 60% and has 12 million users worldwide. What started as a simple email provider has evolved into an All-in-one marketing solution. In addition to a high degree of automation, Mailchimp now offers the ability to send emails directly to website builders, social advertisement managers, and even customers. However, the more features you have, the higher the price. And unless you use all of these available features, Mailchimp can quickly become expensive. In the case of new start-ups or small businesses paying such money is not always possible. Hence, we have listed down below 3 top MailChimp alternatives. 

Here Is The Best MailChimp Alternatives List


Omnsiend is an email & SMS marketing automation platform that's been built specifically for eCommerce stores. Unlike Mailchimp, which is focused on any kind of online presence.

Omnisend puts its focus squarely on online stores and their customers.

That means that all of the features are created to work together, increase customer retention, engagement, and most importantly generate sales.

It features an easy-to-use drag-and-drop email editor that you can use to create emails from scratch, or with its large library of pre-built templates.

It also contains a great amount of list-building tools, such as pop-ups, landing pages, interactive, gamified forms, and much more.

Its greatest strength, however, lies in its segmentation and automation features. Not only will you be able to hyper-target your subscribers with a large list of segmentation options, but you can also set up automation workflows that send triggered emails based on customer attributes or actions.

Again, you can either build these workflows from scratch, or use pre-built templates, such as abandoned cart workflows, welcome workflows, confirmation, and more.

Plans and Pricing

Omnisend offers one free plan and two paid plans:9+-

  • Free: send up to 500 emails a month, with all the features included
  • Standard: starts from $16/month, including all features and 24/7 customer support
  • Pro: starts from $59/month, and includes advanced reporting, priority support, and a dedicated Customer Success Manager

EngageBay is a great alternative to MailChimp if you are looking for an additional system to help you with your marketing solution. Its comprehensive CRM suite includes sales, marketing, and service functions and integrates them into one easy-to-understand and easy-to-use interface. Users can design sales and marketing processes through the CRM visual designers so that all aspects fully integrate. EngageBay's marketing system can also be automated by allowing users to create mailing lists and schedule emails. Additionally, you can track leads and email activity to ensure you have the best chance of acquiring new customers and customers, as well as retaining existing customers.

Plans and Pricing

The prices listed below are for the CRM & Sales Bay module (yearly subscription).

  • The free plan includes 500 contacts and 1,000 branded emails
  • Basic plan includes 1,000 contacts and 2,500 branded emails at $10.39 per month/user
  • Growth plan includes 20,000 contacts and 20,000 branded emails at $19.99 per month/user
  • Pro plan includes 30,000 contacts and 30,000 branded emails at $39.99 per month/user


  • Ease of use 
  • Some features are self-explanatory
  • Excellent marketing automation tool for small businesses


  • Integration with some non-native platforms is not smooth. CRM database is not as strong as other competitors. 

HubSpot Marketing is a premium alternative to MailChimp due to its overall features and capabilities. This comprehensive marketing solution helps businesses launch marketing campaigns effectively, increase traffic, improve ROI, and convert more leads. It's similar to Mail Chimp in terms of marketing automation, but what sets them apart is the way HubSpot Marketing focuses on inbound marketing.

HubSpot Marketing, a pioneer and leader in inbound marketing, attracts promising prospects by creating targeted and personalized content across a variety of channels including social media, blogs, and search engines. Use an inbound approach to effectively implement your four-step marketing initiative. Attract, transform, close, and engage customers. This approach focuses on quality rather than quantity to acquire and maintain leads.

Plans and Pricing

There are four products. HubSpot CRM is completely free. Marketing Hub, Sales Hub, and Service Hub have four plans with different features and add-ons. Free,

  • , Beginner ($50/month)
  • Professional ($400 - $800)
  • Enterprise ($1,200 - $3,200)
  • Growth Suite groups all products at a 25% discount


  • The first and foremost advantage of HubSpot CRM is that you can connect to websites, email providers, social profiles, phones, and anywhere else the new sales process takes place.HubSpot CRM is a powerful and fast-paced automation system that helps companies close deals faster and spends less time organizing customer documents.
  •  It also offers some of the most powerful data enrichment capabilities. With this, you can import leads from email with just one click.


  • Very High Price: HubSpot offers a $ 200 / month plan, but marketing automation and CRM integration are only offered on an $ 800 / month plan that includes only 1,000 leads. This cost rises (quite rapidly) as your needs and leads grow.
  • Most of the tools thatHubSpot offers are free elsewhere-HubSpot has a well-designed set of tools, but there's no silver bullet that's free or cheap and you can't find it anywhere else.
Sugar CRM

SugarCRM is an open-source CRM trusted by millions of people around the world. SugarCRM empowers any sales, marketing, or support user to build exceptional customer relationships. With Sugar CRM's powerful workflow tools, you can automate and optimize even the most complex business practices to improve customer experience, increase productivity and reduce operational costs. List your card contacts for easy tracking and easily attach all relevant information and files to your records, including detailed actions.

 SugarCRM enables managers to manage and track the performance and extend the reach of their campaigns as they are delivered through their mobile devices. With SugarCRM, you can leverage core business functionality as the basis for your custom applications. This software also simplifies complex multi-user and multi-system processes.

Plans and Pricing

SugarCRM offers three pricing options: Sugar Professional, Sugar Enterprise, and Sugar Ultimate. All of these come with a minimum of 10 user licenses and are billed annually

  • .The Professional tier ($40/user per month) includes sales automation, forecasting, lead management, sales campaigns, and 15GB of storage. The Business plan ($65/user per month) adds product-level quotes and quotes, advanced workflow options, and 60GB of storage. Finally, the Ultimate option ($150 per user per month) adds a technical account manager, five sandbox instances, and 250GB of storage. Each plan has different levels of technical support. The professional level provides online assistance. Enterprise provides email and email support 12 hours a day, 5 days a week, and Ultimate provides 24/7 phone and email support. If you have 10 or more users, SugarCRM is the upper end of the price range. Salesforce Sales Cloud Lightning Professional has a higher cost per user, but there is no minimum number of users. This pricing makes it an ideal alternative to MailChimp.


  • The benefit of Mail Chimp is that it is easily customizable.Users can easily email reports from SugarCRM.Cons:


  • Sugar CRM offers the ability to provide queries online, but there is not yet a report for all queries.

Marketer Rakib

Marketer Rakib is a full-time Blogger and Affiliate Marketer. Follow Rakib to learn how to scale up your online business for more Make Money. Before starting this blog, Rakib managed world's top digital marketing agencies. Now, He has been helping people to make money online through affiliate marketing. Read his story

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