It's been a while since we've seen a new social media platform take the world by storm, but TikTok has done just that. It was originally created as an app for making and editing short video clips with your smartphone. But it works much better than you might think for marketing your business.
As of 2021, there are over 689 million monthly active users on TikTok with a majority of them being between 10 and 29 years old. This demographic makes up an important part of many businesses' target audience, so it's worth exploring how to use TikTok for businesses.
Read on to learn more about how TikTok could work for your business.
What Is TikTok?
TikTok is a video application that has been downloaded over two billion times on smartphones all around the world, and it's currently growing at an exponential rate. TikTok was founded by Chinese company ByteDance in 2016 as a video editing app to help users make short videos with their phone cameras.
The name "Tik Tok" came from the idea of making (and uploading) quick clips about one's life. So, you might think of this like your Instagram feed where people post 60-second long videos on their social media profiles.
How to Use TikTok for Your Business?
TikTok can be used in tons of different ways for businesses. TikTok users are typically a younger demographic, and many of them are international users. So, it's worth exploring how to use this platform for marketing purposes.
Listed below are some ideas on how you could utilize TikTok as part of your brand strategy:
Share behind-the-scenes content: Get creative with what is happening at your company by posting photos or videos from events, factory tours, employee meetups. Post anything that helps people know more about who you really are.
Engage customers: Ask questions to get feedback and find out what they think about your products or services. Remember, these conversations need to happen in the comments of your posts. TikTok does not offer a setting for private messaging on an account.
How to Get Noticed on TikTok
Some things to keep in mind when using TikTok:
Your username is everything: The name that appears under your content needs to be catchy, memorable, and unique. It should also reflect how people will find you organically by searching within the platform.
The best way to get TikTok likes and followers are by being active: Be sure to post regularly, interact with others, be authentic and use hashtags that are relevant to your business or industry.
Upload at least one photo per day for the first few weeks of starting a TikTok account: This helps you establish an initial following on the platform. Once you've established yourself as an influencer on TikTok and have built enough clout, then running any campaigns because withoutposting less frequently may work better for you.
Share branded merchandise: If possible, create some T-shirts with your brand logo on them so you can promote yourself through TikTok without being too overbearing about it.Post links within descriptions of videos: There's an option when editing a video where you can add hyperlinks into the description box below the preview screen
How to Create a TikTok Marketing Strategy
A social media marketing strategy is vital for any business. TikTok, a video platform where you can create and upload short videos that will be shared with the community, has become one of the most popular social sites in recent years. Here are some tips to help your company get started on TikTok:
- Find influencers who have engaged audiences within their industry
- Create branded entertainment content about specific areas of interest (such as fashion)
- Offer incentives like discounts to viewers who post reviews on TikTok channels
Influencer marketing is the easiest way to connect with new customers. It can also be an affordable option since influencer marketing costs less than traditional advertising options.
How to Find TikTok Influencers
To find the right influencer for your TikTok channel, start by considering which influencers have an engaged audience within their industry. For example, if you're running a fashion business then it would be helpful to find someone who's popular in the fashion world and ask them to share content about your products.
If you can't find anyone with the right engagement level, consider going after those who are just beginning with TikTok instead of more established influencers. They might not have as many followers, but there will be less competition from other brands vying for attention. They may still work out better than spending money on people famous on TikTok.
How to Use TikTok Ads
TikTok advertising is a great way to get your brand in front of new customers. TikTok is still relatively young compared to other social media platforms, which means it has less competition for time and attention from users. Brands can reach more people with their messages on this platform than they could if they were advertising on Facebook or Twitter.
However, there's no easy "set it and forget" method when creating TikTok ads.
First, create an account. You need a TikTok account before you start running any campaigns because, without one, you won't have access to the interface required for setting up ad campaigns.
Next, set up an ad campaign. To get your TikTok ads running, you'll need to navigate over to the "Ads Tab" on TikTok's interface. Make sure you're logged in and click the blue button that says "Create Campaign."
You'll be prompted with a few different options for types of ad campaigns like video ads or banner ads. You can choose whichever one is best suited for your brand goals, but most people will want to go with what they know: Video Ads.
Select the type of campaign you want by clicking one of the buttons at the bottom of this screen and follow through from there.
Enjoy the Benefits of TikTok for Businesses
When you feel like your business is at a standstill, it may be time to re-evaluate the way that you are marketing yourself. The good news is that there are plenty of social media platforms out there with unique features and audiences who are yet to be reached by your company's message.
TikTok, for example, has become an increasingly popular platform among GenZers (ages 18-24). If this sounds like something worth exploring, we've pulled together some great insights on how TikTok for businesses can boost marketing plans.
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