How to Write a High-Converting Solo Ad Email Swipe: 9 Key Steps

I’ve been running solo ad campaigns for years, and trust me, your results don’t just depend on traffic; they depend on your email swipe. Most people focus on how many clicks they buy, but forget that the email itself decides how many people actually click. That’s why learning how to write a high-converting solo ad email swipe can completely change your results.

In simple words, a high-converting solo ad email swipe is a short, catchy email that grabs attention fast, builds curiosity, and pushes readers to click your link. It’s your tiny sales pitch, and when done right, it turns cold readers into hot leads and paying customers.

In this guide, I’ll show you exactly what strategy I follow to write email swipes for my Marketer Rakib Solo Ads campaigns that convert clicks into sales step by step, in the easiest and most practical way possible.

Let’s get into it.

What is a Solo Ad Email Swipe?

Before you write, you need to know what it’s for. A solo ad email swipe is not like a regular marketing email. Its only goal is to get people to click your link. That’s it. Not to explain your offer, not to sell, not to teach.

Think of it like this:

• The email gets the click.
• Your landing page does the rest.

Once you understand this, you’ll stop overloading your email with too much info.

Now, 9 Steps on How to Write a High-Converting Solo Ad Email Swipe

So, let’s go step by step and see how to write a solo ad email that truly converts.

1. Know Your Audience

Let’s be honest. If you don’t know who you’re talking to, your email won’t connect. Before you write a single word, take a moment and think about who will read your message.

Ask yourself:

• Who is the solo ad vendor sending this to?
• What do these people really want — more money, time freedom, better health, or weight loss?
• What problem keeps them frustrated every day?

When you know these answers, writing becomes 10 times easier. You’ll start sounding natural, like you’re talking to them, not at them.

That line connects instantly. It feels real because you’re describing what they actually go through.

See the difference? You’re stepping into their shoes.

That’s what makes a solo ad email powerful.

Understanding your audience makes it easier to write emails that connect. For a list of the most profitable niches, you can read 7 Best Niches for Solo Ads That Actually Convert in 2025.”

2. Start Strong with a Simple Subject Line

Your subject line is your first impression. If it doesn’t catch attention, your email won’t even get opened.

• Keep it short, around 6 to 8 words is perfect.
• Don’t try to be too clever or complicated.

Simple always wins.

There are three main styles that work great:

1. Curiosity:

• “This short video changed everything.”

This makes readers think, “What video?” So, they click.

2. Benefit:

• “How I added $1,000 to my income.”

It’s clear and result-driven. People love to see benefits.

3. Emotion:

• “I was broke until I saw this.”

Emotional lines make people feel something, and feelings drive clicks.

Just one warning. Avoid words like “free,” “guaranteed,” or “limited.” They sound spammy and can hurt your open rate.

3. Open with a Relatable Line

Now that your email is opened, your first line must hook the reader fast.

• Don’t start with “Hi” or a long intro.
• Start with something real that your audience can relate to.

That sounds like an honest story, not a sales pitch. When people see that you understand their struggle, they’ll keep reading. They’ll start thinking, “This person gets me.”

That’s how you build trust in just one line.

4. Build Curiosity Without Explaining Too Much

Here’s the trick. Don’t explain everything inside the email. Your job is not to teach, it’s to tease. You want them to think, “Hmm, I need to see what this is about.”

That’s enough. You didn’t explain the full method. You just opened a curiosity loop, and that’s what makes people click the link.

Remember:

• The landing page gives the details, not the email.
• Your swipe is just the spark.

5. Keep It Short, Simple, and Smooth

Most people who get solo ad emails are busy or distracted. They scroll fast. If your email looks heavy or long, they’ll skip it.

• So keep it short.
• Use short sentences.
• Leave white space between lines.
• Write like you’re texting a friend.

That’s easy to read. No fancy words. No long story. Just clear and direct.

6. Add a Clear Call-to-Action (CTA)

Now, tell them what to do clearly and confidently. Don’t assume they’ll just know.

Say it straight:

Example:

• “Click here to watch the free video.”
• “Check out how it works right now.”
• “Click below to see what I mean.”

Place your CTA at least twice. Once in the middle and once at the end. That way, if someone skims the email, they’ll still see your main action point.

Think of it like giving directions. If you don’t guide them, they’ll get lost.

7. Be Honest and Sound Human

Readers can spot fake promises from miles away. If your email sounds too “salesy,” they’ll lose trust instantly.

• So keep it honest.
• Share real results or experiences, not big claims.

That second line sounds human and believable. And people trust real stories more than fancy promises.

8. Use Simple Formatting

Solo ad emails don’t need any design, images, or colors. Plain text works best because it feels like a personal message.

Here’s how to make it clean and readable:

• Use short paragraphs (2–3 lines max).
• One idea per line. Keep it focused.
• If emojis are allowed, use only 1 or 2 (not more).
• Avoid too many links. One or two is enough.

This makes your email look natural, not like an ad.

9. Test Different Swipes

Never stop testing. Even small changes can double your results. Write two or three versions of your swipe and test what works best.

You can test:

• Different subject lines.
• Different opening lines.
• Different CTAs.

Then track your results. See which one got more clicks or sign-ups. Over time, you’ll know exactly what tone, wording, and format your audience loves.

Think of every test as a mini lesson. The more you test, the more confident you’ll get at writing swipes that actually convert.

Match Your Solo Ad Email Swipe to the Offer

Don’t write a swipe that promises something your offer doesn’t deliver. If your landing page offers a free video, don’t talk about a training course. If it’s about affiliate marketing, don’t mention crypto or trading. Keep it aligned. That way, people feel they got what they clicked for and that builds trust.

Check Before You Send

Before you send your final swipe to the solo ad seller, double-check a few things:

• Is your link working correctly?
• Does the landing page match the email’s promise?
• Are there any grammar mistakes?
• Is the message easy to understand?
• A quick review can save you from wasting clicks or confusing readers.

Samples of Ready-to-send Solo Ad Email Swipes

Here are 3 sets of ready-to-send solo ad email swipes. One for each niche: Make Money Online, Affiliate Marketing, and Lead Generation. You can get some idea. 

1. Solo Ad Email Swipe – Make Money Online

2. Solo Ad Email Swipe – Affiliate Marketing

3. Solo Ad Email Swipe – Lead Generation

Wrapping Up

Writing a high-converting solo ad email swipe is all about keeping things real and simple. Your goal is not to sell inside the email; your goal is to get the click. Talk like a human. Show understanding. Spark curiosity.

And guide them gently to click your link. When your swipe feels genuine and easy to read, people respond better. That’s how you turn solo ad traffic into real results.