Top 8 Prowly Alternatives and Competitors [2025]

Ever feel like Prowly just isn’t working for you anymore? Maybe it’s too pricey. Or maybe it just doesn’t have what you really need. Nothing to worry about. Lots of people are looking for better tools to manage their PR, send press releases, and get real results.

Good news! There are solid Prowly alternatives out there in 2025. Some are cheaper. Some have more features. Some are just easier to use.

In this blog, I’ll walk you through the best options. So you can find one that actually fits your needs and makes your PR work smoother.

First, what is Prowly?

Prowly is an all-in-one PR platform. It helps PR teams handle everything — from finding journalists to sending press releases and tracking media coverage.

With Prowly, you can:

1. Find journalists (over 1 million in their database!)
2. Write and send press releases (they have an AI assistant to help)
3. Track media coverage and social media mentions
4. Create follow-up emails automatically
5. Build coverage reports to show your results
6. Organize contacts like a mini CRM system

It’s great for PR teams that want to work faster and smarter. Best for teams looking for advanced email pitching, media monitoring, and a strong media database.

How Much does Prowly Cost?

• Starts at $258/month (billed yearly)
• Advanced plan: $416/month+
• Free 7-day trial — no credit card needed

Why look for a Prowly alternative?

Here’s why some people look for other tools:

• Need a cheaper option
• Need more advanced features (like newswire services)
• Already have media lists and don’t need a database
• Want more flexible pricing (monthly instead of yearly)

Whatever your reason is, here are the top alternatives you can consider.

Here are the Top 8 Prowly Alternatives in 2025

Let's now go deeper into each Prowly competitor. For each tool, I’ll first explain what makes it unique, how it works, and its use cases. Then, I’ll show you a dedicated table comparing that tool to Prowly — highlighting price, features, pros, cons, and suitability.

Comparison Table: Prowly vs Competitors

So, now is the time to talk about the alternatives to Prowly.

1. Cision — Big Brand, Big Price

Cision is one of the biggest names in public relations software. It offers a vast media database, press release distribution, and advanced monitoring tools. If you're managing large campaigns or need enterprise-level features, Cision might work better for you than Prowly.

Cision Strengths:

• Over 1.4 million media contacts.
• Powerful press release distribution via PR Newswire.
• Global media monitoring and analytics.
• Custom campaign reporting.

Cision Weaknesses:

• Very expensive (usually $7,200/year).
• No free trial.
• May feel overwhelming for beginners or small teams.
• Sometimes flagged as spam during email outreach.

Prowly vs Cision - Comparison Table

2. Meltwater– Best for Analytics

Meltwater is a media intelligence platform. It's great if you're into data, analytics, and want real-time insights into your brand mentions. Think of it as a PR + Analytics hybrid.

Meltwater Strengths:

• Excellent for media and social monitoring.
• Real-time alerts for brand mentions.
• Influencer tracking and analysis.
• Includes media database + CRM.

Meltwater Weaknesses:

• Very expensive for smaller teams.
• UI can be overwhelming at first.
• Not designed for building press releases.

Prowly vs Meltwater - Comparison Table

3. Prezly – Great for Simple Pitching

Prezly focuses on beautiful newsrooms, PR outreach, and contact management. It’s made for PR teams that already have their own media lists and want a sleek workflow.

Prezly Strengths:

• Clean newsroom builder.
• Simple and clean interface.
• Great email pitching features.
• Collaborative tools for teams.
• Good for sending emails to your own list
• Budget-friendly

Prezly Weaknesses:

• No media contact database.
• Fewer advanced features like distribution or analytics.
• Monitoring is very basic.

Prowly vs Prezly - Comparison Table

4. JustReachOut – Good for Startups

JustReachOut helps startups, solo PRs, and marketers find journalists, write AI-generated emails, and pitch smartly. It’s ideal for those who can’t afford big tools like Cision or Prowly.

JustReachOut Strengths:

• Simple and affordable.
• AI email assistance.
• Good for podcast outreach too.
• Keyword and journalist search features.

JustReachOut Weaknesses:

• Can only send 100 emails/month on the starter plan
• No print or broadcast monitoring
• Limited tools for large teams

Prowly vs JustReachOut - Comparison Table

5. Brand24 – Strong monitoring tool

Brand24 is a social listening tool that helps you track your brand mentions, competitors, and relevant keywords. It doesn’t do media outreach, but it gives you strong real-time sentiment analysis.

Brand24 Strengths:

• Tracks your brand mentions everywhere: social, web, podcasts, etc.
• Easy-to-understand interface.
• Real-time sentiment alerts.
• Affordable for monitoring.

Brand24 Weaknesses:

• No media pitching
• No media database
• Not built for full PR workflows

Prowly vs Brand24 - Comparison Table

6. MyNewsDesk – Newsroom + AI-powered

MyNewsDesk is like Prowly but more focused on automating PR publishing and building online newsrooms. It’s helpful if you want to run everything from one place.

MyNewsDesk Strengths:

• Smart AI press release builder.
• Online newsroom with SEO features.
• Centralized campaign dashboards.
• Includes social monitoring.

MyNewsDesk Weaknesses:

• Pricing not transparent (you need a demo).
• Lacks advanced media contact research.

Prowly vs MyNewsDesk - Comparison Table

7. Muck Rack  – Known Name, but Costly

Muck Rack is a premium PR tool used by major brands. It specializes in pitching, journalist tracking, and coverage monitoring. It's very data-rich and trusted by big players.

Muck Rack Strengths:

• Accurate, real-time media contact info.
• Great for tracking earned media.
• Pitching tools with email tracking.
• Reporter activity feeds.

Muck Rack Weaknesses:

• Very expensive (~$10,000/year).
• No press release builder or newsroom builder.
• No free trial.

Prowly vs Muck Rack - Comparison Table

8. Agility PR – Enterprise-level Solution

Agility PR is a powerful tool made for big PR teams. It gives you everything in one place—media monitoring, press outreach, and reports. But it’s not very personal, and it doesn’t focus on smaller or niche media contacts. Great for big agencies, but maybe too much for small teams.

Agility PR Strengths:

• Full PR suite: monitoring, pitching, coverage reports
• User-friendly dashboard
• Editorial support

Agility PR Weaknesses:

• Not much personalization
• May lack niche journalists
• Designed for big orgs

Besides, are you interested to learn about affordable social media management tools? Then, you can check out this insightful guide now!

Final Thoughts: Which Prowly Alternatives Should You Pick?

Each tool has its own style. Prowly is great for creative storytelling and detailed media insights. Cision and Meltwater bring robust databases and global reach, but cost more. Prezly and Just Reach Out work well if you already have your media list. Brand24 is perfect if you focus on online mentions. MyNewsDesk, Muck Rack, and Agility PR give you full PR workflows for different needs.

Choose the one that fits your team size, budget, and feature needs. Think about what matters most to you—price, features, or ease of use.

I hope this helps you decide. Let me know if you have more questions or need extra details!