Struggling to track customer touchpoints? Multi-Touch Attribution (MTA) simplifies digital marketing by evaluating and crediting multiple interactions along the customer journey. Unlike single-click models, MTA offers a comprehensive view of how different channels drive conversions.
With consumers using multiple devices and channels, MTA helps marketers identify the most impactful touchpoints, optimize campaigns, allocate resources efficiently, and boost ROI—leading to smarter decisions and business growth.
How to choose an attribution tool?
Before buying a multi-touch attribution tool, hold a second and think of the following key factors-
Identify Your Goal
Clearly outline what you want to achieve with your attribution tool, whether you want to understand the complete customer journey, optimize ad spend, or improve ROI.
Research & Consider Attribution Models
Research and evaluate which models align with your marketing strategy and how they distribute credit among touchpoints.
Integration Capabilities
Ensure the selected tool can integrate smoothly with your existing marketing stack, including CRM systems, ad platforms, and analytics tools.
Data Collection Capabilities
Select a tool with the robust power to collect data from different sources, including website analytics, ad tracking, and CRM systems.
Consider Scalability
The more your business grows, the more your tracking needs will increase. So, identify a scalable tool to grow your business and accommodate increasing data volumes and complexity.
5 Best Multi-Touch Attribution Software Comparison
Features | ClickMagick | HubSpot Marketing Hub | Adobe Analytics | Hyros | Triple Whale |
|---|---|---|---|---|---|
Price | Starts from $79/m | Starts from $20/m | Available upon request | Starts from $216/m | Starts from $649/m |
Rating out of 5 | 4.8 | 4.5 | 4.5 | 4.7 | 5 |
Reporting capabilities | Customizable reports and dashboards | Advanced reporting and analytics | Comprehensive reporting options | Basic reporting features | Highly customizable reporting |
Integration | Integrates with various platforms | Integrates with CRM and marketing tools | Extensive integrations available | Limited integrations | Over 30 pre-built integrations |
Ease of use | User-friendly interface | Intuitive and easy to navigate | Steeper learning curve | Moderate complexity | Highly user-friendly |
Free trial | 14-day free | 30-day free | 14 day free | No | No |
1. ClickMagick Review
Overview
Have you ever felt complexity regarding optimizing a customer’s journey? ClickMagick is the ultimate solution for optimizing and tracking every customer’s touch point.
This multi-touch attribution tool vows to be a reliable "Single Source of Truth." Thus, you can confidently navigate the intricacies of digital marketing.
Overall, the ClickMagick multi-touch attribution tool provides the tools to track performance effectively and make informed decisions.
Special Key Features
Cross-Channel Tracking: ClickMagick tracks clicks and conversions across various channels, providing a complete view of campaign performance.
Integration with CRM: Seamlessly integrates with CRM tools to connect marketing data with sales outcomes.
Real-Time Analytics: Delivers instant insights to help optimize campaigns and boost ROI effectively.
Pricing:
ClickMagick offers three pricing types designed to meet all your business’s requirements.
- Starter: The price is only $79/mo.
- Standard: The price is only $169/mo.
- Pro: The price is only $299/mo.
2. HubSpot Marketing Hub Review
Overview
HubSpot Marketing Hub is a leading multi-touch attribution tool that simplifies digital marketing by integrating AI-driven analytics, automation, and CRM tools. Designed to streamline marketing efforts, this platform provides everything businesses need to track, analyze, and optimize customer interactions in one centralized system.
Overall, HubSpot Marketing Hub stands out as a comprehensive marketing automation solution, offering a clear view of the customer journey to help businesses make informed, data-driven decisions.
Special Key Features
- Seamless CRM Integration – HubSpot’s built-in CRM allows businesses to manage campaigns and analyze performance from a single platform.
- Advanced Lead Generation – This multi-touch attribution tool helps create highly targeted offers, attracting quality leads ready to convert.
- User-Friendly Interface – Despite its powerful capabilities, HubSpot remains intuitive and easy to use for all levels of marketers.
- Data-Driven Marketing Insights – Equipped with advanced reporting tools, it enables businesses to track customer journeys, analyze campaign performance, and boost ROI with actionable insights.
Pricing
- Free: $0/month
- Starter: $20/month
- Professional: $890/month
- Enterprise: $3,600/month
HubSpot Marketing Hub is an all-in-one solution that helps businesses scale their marketing efforts efficiently while maintaining full control over attribution and customer engagement.
3. Adobe Analytics Review
Adobe Analytics is a robust multi-touch attribution tool designed to analyze every step a customer takes across channels, products, content, and services. It helps businesses identify the most influential touchpoints in the customer journey.
Unlike traditional attribution models, Adobe's approach leverages AI and machine learning to understand the complexities of customer behavior, providing insights into how various marketing efforts contribute to conversions.
Special Key Features
- Cross-Device Tracking: Identify and monitor users across different devices to understand their engagement and conversion paths.
- Seamless CRM Integration: Connects with various Customer Relationship Management (CRM) systems for enhanced data analysis and reporting.
- AI-Powered Insights: Utilizes machine learning and AI-generated data to transform customer interactions into actionable insights.
- Customizable Reporting: Allows businesses to create tailored reports that align with their specific analytics needs.
- Predictive Analytics: Employs advanced machine learning algorithms to forecast customer behavior trends and uncover hidden opportunities.
Pricing
- Annual, Paid Monthly – $59.99/month (Fee applies if canceled after 14 days)
- Annual, Prepaid – $659.88/year (No refund if canceled after 14 days)
- Monthly – $89.99/month (Cancel anytime, no fee)
Bonus Offer: Add a 7-day free trial of Adobe Stock and receive up to 10 standard assets. After the trial, Adobe Stock costs $29.99/month unless canceled before the trial ends.
For more details or custom pricing, visit Adobe’s official website. 🚀
4. Hyros Review
Hyros is a premier multi-touch attribution tool renowned for its precise tracking and analysis of customer journeys. Leveraging AI technology, it monitors customer behavior across various touchpoints, delivering detailed real-time data. This empowers businesses to make informed, data-driven decisions, ultimately enhancing ROI.
Special Key Features
- Real-Time Tracking: Offers immediate insights and predictive analytics, enabling swift and effective action.
- Seamless Integrations: Easily connects with numerous marketing tools, including CRM systems and ad platforms like Google Ads and Facebook Ads.
- Customizable Reporting: Allows the creation of tailored reports and dashboards to meet specific business needs.
- Comprehensive Customer Journey Mapping: Maps the entire customer journey from initial interaction to final purchase.
- Sales Channel Analysis: Identifies which sales channels yield the most qualified leads based on sales call data.
Pricing
5. Triple Whale Review
Triple Whale is a leading multi-touch attribution tool designed to empower e-commerce brands with actionable insights. Its proprietary Triple Pixel technology captures detailed customer interactions across various channels, providing first-party data that enhances business profitability.
By analyzing every touchpoint until purchase, Triple Whale enables businesses to understand the customer journey and optimize marketing strategies based on accurate data.
Special Key Features
- Diverse Attribution Models: Offers seven different attribution models, including the Total Impact model, to measure the effectiveness of marketing strategies.
- Seamless Integrations: Integrates effortlessly with various ad channels, tools, platforms, and CRM systems, centralizing your marketing efforts.
- Real-Time Analytics: Provides up-to-date data, allowing you to monitor customer interactions as they happen and make timely decisions.
- Customizable Reporting: Features highly impressive customizable reporting options to suit your specific business needs.
- AI-Powered Assistant: Introduces Moby, an AI-powered assistant, to make data analysis more comprehensive and accessible.
Pricing
Triple Whale offers tiered pricing based on your e-commerce store's annual Gross Merchandise Value (GMV)
- Pro: Designed for stores with up to $3 million GMV in the last 12 months, priced at $6,490/year.
- Premium: Suitable for larger stores, priced at $7,990/year.
- Premium+: Offers unlimited flexibility and personalized analytics, priced at $14,490/year.
What is B2B marketing attribution?
B2B marketing attribution is the process of analyzing and optimizing customer journeys. It illustrates every marketing touchpoint that contributes to converting a lead into a customer. This attribution process also attributes credits to the various marketing channels and touchpoints.
Moreover, by tracking interactions across different channels, B2B marketers can evaluate which touchpoints effectively drive conversions and optimize their marketing strategies accordingly. Ultimately, this process enhances your business’s growth and ROI.
Summary
If you are running an e-commerce business, the importance of analyzing customer behavior is a beggar description. Here, multi-touch attribution comes in. You are now release of the hassle of shifting data from one channel to another.
MTA provides real-time data on each marketing channel and touchpoint. Thus, you can determine which channel is driving more sales and conversion.
In this article, I have already discussed the 5 best multi-touch attribution tools for 2025. All these tools are designed with robust features that can fulfill your business’s needs. For your convenience, it is advisable to choose the ClickMagick multi-touch attribution tool. You are offered a free trial of 14 days. So, why not give this tool a try?
