Why Invest in SEO? 8 Important Reasons Investing in SEO

   By: Marketer Rakib
Updated February 25, 2024
Why Invest In SEO

SEO, or Search Engine Optimization, has rapidly evolved from a niche concept to a critical strategy in the digital era. Its growing importance cannot be overstated, as businesses and consumers alike turn to search engines for virtually everything.

Here, we'll explore the compelling reasons to prioritize SEO in your marketing strategy.

Why SEO is Essential for Your Business

SEO is the art and science of enhancing your online presence to appear in the "free," "organic," or "natural" search results on search engines. This process is paramount for attracting targeted traffic to your website without the recurring costs associated with paid advertising. It's a strategic approach to not just attract any audience, but one that is actively seeking what you offer.

The Opportunity Many Businesses Miss

Despite its proven efficacy, many businesses overlook SEO, opting instead for the immediate but fleeting gains from paid marketing strategies. This oversight can lead to higher marketing costs with diminishing returns on investment (ROI) over time.

The Strategic Benefits of Investing in SEO

SEO offers more than just an increase in traffic; it's a vital component in building a sustainable and profitable business model. Here's why:

  • Cost-Effectiveness: SEO provides a high ROI by driving "free" traffic to your website, reducing the need for continuous investment in paid advertising.
  • Increased Visibility and Sales: By improving your search engine rankings, SEO not only boosts your visibility but also significantly enhances the potential for sales and revenue.
  • Sustainable Revenue Growth: Effective SEO strategies can transform your website into a source of continuous "royalty income," ensuring long-term business viability and success.

8 Importance Of Reasons To Invest In SEO

1. Total Free Advertising

When we search for anything in Google, we get two types of results.

One is Ads by Google and another is organic results.

For example, I need an Airport Transporation service of Geneva. So I’ve searched by “Geneva Airport Transfers” keyword.

Paid vs Organic results

Unlike paid advertising, where businesses incur costs every time an ad is clicked, organic search results offer a cost-free alternative. Achieving a top ranking on search engine results pages (SERPs) for targeted keywords through SEO means attracting potential customers to your website daily without any advertising expense.

The key to unlocking this steady stream of traffic lies in securing a spot on the first page of search results. This is crucial because an overwhelming 75% of users never venture beyond the first page. By optimizing for top SERP positions, your business can significantly enhance its visibility and traffic, all without the recurring costs associated with paid ads.

Google First Page Results

source: QuickSprout

Actually, 63% traffics click and believe on organic results.

SEO can help your website or business to advertise freely. But you need to do some task on your website by the rules of Google or Search engines ranking factors.

2. SEO Helps To Make Business Branding

In the digital age, branding is critical for online success. SEO emerges as a premier strategy to boost a company's visibility and branding effortlessly.

The Essence of Branding Through SEO

Achieving high rankings for keywords related to your business not only enhances visibility but also solidifies your brand in the minds of consumers. Your website serves as the primary online representation of your brand, making its optimization and branding paramount. Regardless of your business operating online or offline, prioritizing your website is non-negotiable.

Simply put, effective website branding equates to comprehensive business branding.

Initiating Branding Through SEO

Business Branding

Many businesses overlook the power of SEO at the launch of their website, a critical misstep. Google emphasizes the importance of a user-friendly, informative website optimized for relevant keywords to ensure it reaches the appropriate audience.

To truly leverage SEO for branding and attract customers via search engine results pages (SERPs), certain SEO practices must be implemented before your site goes live. These foundational SEO efforts are crucial for establishing your brand and drawing in search engine traffic. On the other hand, local businesses develop by local SEO guidelines.

Why Every Business Should Invest In SEO ?

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Site Technical SEO

User-Friendly Design: A visitor's experience on your site is paramount. If navigation proves challenging, they're likely to exit quickly. It's crucial to ensure your website is accessible and easy to use. Pay attention to internal technical aspects such as loading speed, server response times, and coding errors to enhance user experience.

Mobile Responsiveness: In today's digital landscape, a mobile-responsive design isn't optional—it's mandatory. With the majority of internet browsing done via smartphones and tablets, your website must adapt seamlessly to these devices for optimal user engagement

Website Design

Search Engines will never rank your site for mobile devices searching if they don’t find your site mobile responsive.

Do you think, how many traffic will you lose every day?

Maximizing Content Impact for SEO

Title Optimization: The title plays a crucial role in search engine rankings and improving click-through rates (CTR). Aim for a title length of 50-60 characters, positioning your primary keyword at the beginning to enhance visibility.

Meta Description: This brief content summary doesn't directly influence rankings but is vital for attracting users from search results. Keep it under 160 characters and incorporate your targeted keyword to guide users to your site.

Body Content: Quality content is paramount. Optimize it to engage and reach your intended audience by ensuring it's informative and includes relevant keywords. Maintain a keyword density of 3%-5% to avoid stuffing, and be vigilant about grammatical accuracy to uphold content quality.

Images: Images significantly enhance user engagement. Since search engines offer image search capabilities, optimizing images for relevant keywords is essential. Include keywords in the file name and provide keyword-rich alternative text to ensure your images are discoverable by your target audience.

3. SEO Helps To Build Business Incredibility

Credibility is a cornerstone for any online business, fostering trust that attracts repeat and referred customers. Consumers prioritize authenticity when selecting websites for their purchases, relying heavily on search engines to discover trustworthy sites. Google and other search engines aim to deliver credible, valuable links to their users.

But how do search engines discern a website's credibility? Google, a sophisticated algorithm rather than a human judge, uses a set of criteria and analytics to evaluate a site's reliability and its capacity to address user needs. This underscores the importance of SEO in signaling to search engines the credibility and value of your business online.

Factors To Improve Upon & Measure Your Site’s Credibility

Internal Linking: The practice of linking from one page to another within the same website boosts visitor engagement and suggests your site is rich in information.

External Linking: Linking to authoritative and trustworthy external sites enhances your site's credibility. Avoid linking to questionable sites as it could harm your site's reputation and search engine ranking.

Website Hygiene: Maintain a clean, error-free website. Issues like broken links (404 errors), missing images, and textual errors detract from your site's credibility.

Visitor Engagement: The behavior and satisfaction of your visitors are critical indicators of your site's credibility. Pay attention to how long visitors stay on your site.

Ease of Navigation: Ensure your site is easy to navigate. A well-structured navigation system encourages longer visits and indicates your site's richness in content.

XML Sitemap: An XML sitemap facilitates easier crawling by search engines and can also aid visitors in finding content quickly. Submit your sitemap to Google Search Console to aid in indexing.

Backlinks: Backlinks from reputable sites not only boost SEO but also enhance your business's credibility rapidly. They are a testament to your site's authority and reliability.

These factors are essential in building and measuring your site's credibility, a crucial element in establishing trust and enhancing your online presence.

4. SEO Helps To Sell Products Or Services For A Long Time

SEO distinguishes itself from paid advertising strategies like Pay Per Click (PPC) by offering sustained results without the continuous need for investment. Unlike PPC, where ads disappear the moment you stop paying, SEO provides enduring visibility.

Achieving a high rank for targeted business keywords through SEO can secure your position on search engine results pages (SERPs) for an extended period, even if active optimization efforts are paused.

This long-term ranking ensures a consistent flow of high-quality traffic and potential customers to your website, fostering ongoing sales of products or services without the immediate drop-off seen with paid ad campaigns.

5. A Website Is Valueless Without SEO

Now, I’m asking a question to you, why have you made your website?

You answer absolutely that I’ve made my website for my customers or audiences.

If your targeted audiences don’t reach your site and use it perfectly, then the site will not able to generate revenue.

SEO can solve all kinds of problems with your site. So there have no reason to avoid SEO if you want to get profit online from your site.

8 Reasons Why Every Business Should Invest in SEO

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6. SEO Will Never Die

Contrary to the claims made by some skeptics suggesting that SEO has become obsolete following Google's algorithm updates, the truth is quite the opposite. SEO remains as vital as ever. The notion that SEO has lost its value is fundamentally flawed.

Search engines are continually updating their algorithms, necessitating websites to adapt to maintain or improve their rankings on Search Engine Results Pages (SERPs). This dynamic nature of search engines underscores the ongoing necessity for SEO.

Moreover, as long as the internet exists, search engines will serve as the primary gateway for accessing information online. This immutable fact ensures the perpetual relevance of search engines and, by extension, Search Engine Optimization (SEO). The importance of SEO is not diminishing; rather, it's becoming increasingly crucial for businesses aiming to maximize their online visibility, drive traffic, and enhance profitability and conversion rates.

An optimized website that is easy to navigate, rich in informational content, and designed with user engagement in mind doesn't just boost SEO efforts; it also encourages visitors to take action more swiftly. In essence, as long as the digital realm continues to evolve, SEO will remain an indispensable strategy for achieving sustained online success.

It helps you to increase business your profit and Conversion

What’s A Conversation Rate?

When a visitor visits your website, what action do you want to take by him/ her?

It can be Signup, join an email list, or buy products.

When the visitor takes one of those action after visiting your site, it’s called conversation.

Moz is an internet marketing company says “ How many actions have taken by visitors in visiting time, it’ll be divided by total traffic “.

Calculating Conversion Rate

Source: Moz

For example, If you get 50 products sale after visiting 1000 traffic on your site, then the conversion rate will be 0.05 %.

More conversation rate gain, it means that your business is achieving more profit.

As SEO helps to increase business trusty, so it can impact for conversation rate improving.

7. Your Smart Competitors Are Doing SEO

If you don’t Optimize Your business or Website for SEO, then Your competitors may be done SEO for your business.

But They will provide negative information about your business. As a result, when customers look for your business online, they will get negative information about your business.

SEO by Competitors

So, it’ll be very harmful to your business.

On the other hand, If you keep ranking of your business information or website on Search Engines Result Pages (SERPs) by doing SEO, then it’ll be the best for you.

8. SEO Cost Is Lower Than Other Same Value Advertising

SEO stands as a highly efficient and cost-effective advertising strategy, particularly when evaluated against traditional paid marketing approaches. The advantages of SEO extend beyond just cost savings; it also offers superior conversion potential over the long term.

SEO Vs Paid Marketing

                                             Source: QuickSprout

Paid Marketing (e.g., Google AdWords): This model operates on a pay-to-play basis, where visibility on search engine results pages (SERPs) for targeted keywords is contingent upon ongoing payment.

Once you cease payments, your advertisements are promptly removed from their positions. Furthermore, each click incurs a cost, regardless of whether it leads to a sale or conversion, potentially inflating your advertising expenses without guaranteeing return on investment (ROI).

SEO (Search Engine Optimization): In contrast, SEO requires an initial investment in time and expertise to optimize your website according to search engine algorithms. However, once your site achieves a high ranking for relevant keywords, it can maintain that position over an extended period without the need for continuous payments.

This approach not only reduces costs but also enhances the likelihood of attracting organic traffic genuinely interested in your products or services. While achieving top rankings may take time, the long-term benefits include sustained visibility and conversion opportunities without the direct costs associated with pay-per-click (PPC) campaigns.

The Bottom Line

Although SEO demands a thorough understanding of search engine algorithms and best practices—either through self-learning or by engaging an SEO expert—the investment pays off by yielding sustained traffic and higher conversion rates without the perpetual costs associated with paid advertising.

For businesses seeking a cost-effective, high-value advertising solution, SEO offers a compelling alternative that combines lower costs with high conversion potential.

How To Invest In SEO Which Will Provide The Highest ROI?

How To Invest In SEO

 Investing in SEO is a critical matter for beginners. If you don’t do it properly, you’ll not generate good ROI.

As a result, you’ll lose your valuable time and money. I’m a professional in the SEO industry for many years and have excellent experience investing in SEO.

 In this section, I want to share you great information and techniques on how to invest in your SEO for the highest ROI.

Create an SEO Campaign Plan for a Long Term

You want to start SEO for your website, but you're not a proper plan. Then it’ll be most mistake invest in SEO.You need to create an SEO Campaign Plan for the long term at least 6 months. Bear in mind, SEO results don’t come OverNight now. You’ve to be more creative, strategist, and patience.

Initial Investment


Month 1

$0 (Profit)

Month 2


Month 3


Month 4


Net Loss


Month 5


Month 6


Month 7


 Month 8


 Month 9


Month 10


Month 11


Month 12


Net Profit (ROI)


For example, you’ve been investing in SEO $5k every month for growing up your business. But you may not able to get Good ROI in first 2months, you need to calculate of whole six months ROI and take next plan.

Google has 200+ SEO ranking factors. But you have to focus at least some important factors for becoming a success in your SEO Campaign.

Some essential steps need to follow for starting SEO Campaign.

*Keyword Research

*Audit and Technical Solution

*Content Creation (Quality, Informative, Helpful, and Long form) And Optimization

*Authoritative Backlinks

*Track Results

SEO Mastery  Course

# It's my highly recommended Number One SEO Course. If you don't have enough money for hiring an SEO consultant,then you can do it personally through learning SEO from this  course.

Distribute Your SEO tasks


After completing your SEO Campaign plan, you need to distribute your SEO tasks. How many On Page task will you complete within a week?  How many backlinks will you build every week?

 The answers will become easily if you’re an SEO Specialist. You can distribute SEO task weekly basis and track it how improving in the search results by using Google Analytics and Google Search Console.

Hire an SEO Agency or Professional SEO Expert

If you’re not an SEO professional, then how will you complete your SEO campaign?

 The answer is that you need to hire an SEO Agency Company or individual SEO Expert. If you’re not able to do Your SEO perfectly, then you’ll not able to generate the Highest ROI investing in SEO.

How to Hire Right SEO Expert or Agency?

I want to share some techniques about hiring an SEO expert, consultant or agency. Hiring an SEO expert is a critical matter if SEO is important for your business, then the choice of which Company will be able to impact for getting results.

There are many common mistake people done when they are going to select an SEO Agency.

Here those are Mistakes

Mistake 1#: Find Company from Google Search Results


Many people do Google searching by SEO Consultant, SEO expert, SEO Company plus his city name. For example, I’m going to search “best SEO Company in Texas “, I have only to Google best SEO Texas and surely number one company will show up top.

Texas SEO Company list

But unfortunately, what happens actually is most of the good SEO companies, the ones which have good demand, and the ones that have been doing constantly great work and get referrals. 

They don’t actually need to rank here. They keep always busy with their clients and their clients refer them to people and have a lot of people in their network refer folks to them.

They are making a lot of money and incredibly they are quietly busy. They have not enough time optimizing their site for ranking. Because they don’t need to get new clients from search engines results list.

Many of the companies which are ranking better on search results for best SEO plus city, region or any particular specialty, like best E-commerce SEO, are not best. In fact, the folks who are without any clients work and they are trying to spend most of the energy on their site for getting new clients.


Mistake 2#: Look for Cheap Rated SEOs


Proper Budget is very important starting an SEO campaign for the site and People don’t know the actual budget of a project. Generally, rates in the USA start about $70/hr for someone just starting out.

Just starting companies with good SEO should be charge minimum about $500-$1000/mo only for the smallest websites.

Actually, Projects rates can vary across a lot of things depending on what you need and what you want. A full SEO Audit of a small WordPress site may be about 6 hours/$600 or $10,000+ for the largest site with full on-page recommendations and Competitive analysis.

On the hand, someone is looking for cheap rated SEOs and you’ll see many companies or SEOs asking for $50/mo. Never do it, brother. Bad SEO can be hurt than anything doing. If you don’t have a proper budget and ability to invest in SEO, then stop it and invest your money on education or other marketing channels.

Here I’m giving some pro Tips for selecting an SEO Consultant or Agency...


Step1#: Setup Your Goals


If you don’t have clear goals what will you do through SEO traffic, then it will be you’re another mistake. So first you need to set up your goals which are you trying to gain with SEO? Why do you want to rank naturally for keywords? Why do you want to do SEO?

Business Goals

For example, you have a website on a membership basis (it can be software, any other tools, courses, and others), so your SEO goals should be generally increasing signups on your business. 

 Step2#: Find SEO Companies or Consultants

It’s a very critical matter to hire a good SEOs, I’ve already told. But you’ve to give time and find out if you want to generate revenue and get the highest ROI.

For finding SEO Companies you can talk with your networks and also talk with your B2B companies which have been already using SEO services for growing their business and gained success. That means referral. Another my familiar way of finding good SEO consultants that is Credo. They are verified by the admin of the site. Also Moz has made recommended list of SEO consultants and agencies

Select SEO Consultants

Make a list of 5-6 SEO Agencies or Consultants and ask them some questions.

Q1#. Ask About Work Process: What techniques are you going to use for achieving our Goals, and why will you use those special techniques?

Q2#. Ask About Their Communication And Reporting Process:

How will they communicate with you? What metrics do they report on? What do they need you to collect? Why do they collect those metrics? How will they match up your goals by it?

Q3#. What will they do if those things aren’t working? You need to make sure that how will they solve those problems if they will not able to achieve your goals.

Q4#. Ask for Reference: You can ask for reference which companies goals have they already acquired and how did they do it? In the middle of time, you can collect those companies contact info and communicate with them about proof.

Asifur Rahman Rakib

Asifur Rahman Rakib

Do You Want More Traffic ?

Do you want to increase your website traffic and products sales? Don't worry! I'm ready to help you growing up your business through SEO . I don't provide SEO services for only money, it's actually my Passion.


Above all, you’ve to give time for listening from them and select your SEO Company or Consultant, if you get positive and trusted feedback from anyone. 


Actually, I can’t able to share important of SEO in this my short article properly. It can move a business worth $0 to Millions of dollars if you’re are able to do SEO for your site perfectly. If you need SEO consultant service, You can feel free contact with me.

Ask Your Questions

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Marketer Rakib is a full-time Blogger and Affiliate Marketer. Follow Rakib to learn how to scale up your online business for more Make Money. Before starting this blog, Rakib managed world's top digital marketing agencies. Now, He has been helping people to make money online through affiliate marketing.  

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