Why Invest in SEO? 8 Important Reasons Investing in SEO

   By: Marketer Rakib
Updated July 19, 2019
Why Invest In SEO

SEO is a crazy topic. Because its demand has been increasing day by day when people start using Search Engines for finding anything from online. I'm going to show you why invest in SEO.

SEO stands for “Search Engine Optimization”. It’s the one of the best processor getting customers or traffic from the “free”, “organic” or “naturals” search results on Search Engines.

But many companies or business are avoiding this big opportunity and costing over money for other paid marketing than ROI.

It’ll not only increase your products or services selling but also make Royalty Income for your business.

I can’t tell you to finish the important of SEO, but I’m describing below some essential things for your business which you can do with the help of SEO.

8 Importance Of Reasons To Invest In SEO

(1). Total Free Advertising

When we search for anything in Google, we get two types of results.

One is Ads by Google and another is organic results.

For example, I need an Airport Transporation service of Geneva. So I’ve searched by “Geneva Airport Transfers” keyword.

Paid vs Organic results

For Ads results, the Business owner needs to pay to Google. But for organic, you don’t need to pay anything.

If you gain top rank on search engine results pages (SERPs) for specific keywords by doing SEO, You’ll get customers or traffic every day without any cost for a long time.

For getting more traffic , you need to get ranking at least on 1st page. Because, 75% users never scroll past 1st page of search results.

Google First Page Results

source: QuickSprout

Actually, 63% traffics click and believe on organic results.

SEO can help your website or business to advertise freely. But you need to do some task on your website by the rules of Google or Search engines ranking factors.

(2). SEO Helps To Make Business Branding

Branding is very important when a business wants to become successful in online.

SEO is one kind of best marketing method for increasing branding and visibility of a company or business.

Business Branding

When will your business website rank for your business related keywords, it can make brand visible and remember able to your customers.

A website is the brand’s online touch point, so, you need to make increasing branding of it.

Though your business performs online or offline, you must focus on the site.

Let’s come to the point, “Website branding = Business branding”.

Now the question how can we start branding of our site?

If we think branding a site, there have no strong way without SEO in online.

Many people mistake when they launch their business website, they don’t care about SEO at that time.

But it’s essential for every website before publishing the site online.

Because Google always recommends that site need user-friendly, informative, and optimized for business-related targeted keywords, so that it can show the site to right users.

Some essential SEO matters need to be done before site publishing in search engines if you really want to make your business branding and get customers from search engines result pages (SERPs).

I’m giving shortly those things names here.

Why Every Business Should Invest In SEO ?

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Site Technical SEO

User-friendly Design: If visitors drive on your site, but they aren’t able to navigate the site perfectly. As a result, they leave the site as soon as possible.

You need to build your site users accessible and usable easily. And also you should take care of the site internal technical issues like site loading time, hosting server response time, coding errors, and other things.

Mobile Responsive: Mobile responsive design is very essential for every website now day. Because maximum people have been browsing the internet through mobile devices or tablet.

Website Design

Search Engines will never rank your site for mobile devices searching if they don’t find your site mobile responsive.

Do you think, how many traffic will you lose every day?

Content Optimization

Title: Title optimization is very important for search engines ranking and increasing Click Through Rate (CTR). Try to keep title tag between 50-60 characters and use targeted keyword starting the title.

Meta Description: Meta description is a short view of whole body content, so it needs to optimize perfectly.

Though Google doesn’t care about it for ranking, it helps visitors select their desired site. Google prefers to keep Meta description between 160 maximum characters and targeted keyword presence.

Body Content: Great content is king of a site and it needs to optimize for reaching it to targeted audiences. Also Content needs to make informative and keywords presence.

Try to keep keyword density between 3%-5% and avoid keywords stuffing. And also take care about grammatical mistakes.

Image: Images are the other best content for engaging visitors.
Every search engine has an image searching option and we also search our desired images every single day.

If we don’t optimize our images properly for it targeted keywords, images will not reach our audiences. Try to put keywords in the file name and give an alternative text based on keywords.

Some Resources For Contents Optimization:

Complete Guide Of Content Optimzation


(3). SEO Helps To Build Business Incredibility

Incredibility is essential for any business online. When you will able to establish trusty, you can get returning and referral customers every day.

Every customer always looks for genuine websites for buying products or services.

So they search in Search Engines for the right site. Search Engine like Google is promised and tries to show incredible and valuable web links to the users.

Now the question is that how can Google understand which is an incredible website and able to solve the customer’s problem?

Google is n’t a human; it’s one kind of software-based robot. It follows some parameters and analytics to understand a site or business incredibility.

Factors To Improve Upon & Measure Your Site’s Credibility

In-Links: One page to another page’s links in the same site is called internal linking. It helps visitors to engage a long time on your site. When your site has tons of internal links, it means that your site is informative.

Out-links: When your site provides links to other sites, it’s called external linking. You should need to link informative, trusted sites.

Please don’t give links to fishing or hacking, low-quality full sites.

If you do links to bad sites, your site will lose credibility and Search engines down the site ranked from SERPs.

A clean, error-free site: A clean website is more engageable to visitors. Your site needs to safe from 404 error, missing images, text contents spelling and grammar mistakes, coding errors, and all kinds of poor signals of the site credibility.

Traffic: Website incredibility mostly depends on the traffic’s behavior and satisfaction. How many time visitors stay on your site.

An easy-to-navigate website: A site needs to be more easy to navigate for users If you want to engage them more time on your site.

Navigation bars is a map of the site using for visitors. Create perfectly one page to another page links so that users can move the whole site for their required information. When your site has enough navigation bar, it means that your site is informative.

An XML sitemap: An XML sitemap is an easy crawling map for search engine’s bots where can be stored your site whole pages links. Also, You can use sitemap for visitors so that they can navigate and find their essential content links very quickly. So, you need to create an XML sitemap for your site and submit that in Google Search Console for indexing.

Backlinks: Backlinks are very essential for your site SEO and increasing your business credibility. When other sites provide you links, it’s called backlinks. It’s one of the most important ranking factors of Search Engines.

It helps to increase your business reputation and incredibly very quickly.

For example, When a visitor visits a trusted popular site and found your site link on the site, and the visitor goes to your site, It’ll automatically increase your business credibility.

(4). SEO Helps To Sell Products Or Services For A Long Time

SEO is not a paid advertising method of business. We pay for Pay Per Click (PPC), or any additional advertising.

But when we stop paying them, our ads will not show there. As a result, our products or services sales stop.

On the other hand, If we do SEO for our website and gain high rank for our business targeted keywords, and stop work after ranking, the site will not lose rank instantly. It may keep rank for many years.

When your site gets rank in Search Engines Result pages (SERPs), it’ll automatically generate quality full huge traffic or customers to your site for a long time.

(5). A Website Is Valueless Without SEO

Now, I’m asking a question to you, why have you made your website?

You answer absolutely that I’ve made my website for my customers or audiences.

If your targeted audiences don’t reach your site and use it perfectly, then the site will not able to generate revenue.

SEO can solve all kinds of problems with your site. So there have no reason to avoid SEO if you want to get profit online from your site.

8 Reasons Why Every Business Should Invest in SEO

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(6). SEO Will Never Die

Some foolish internet users have given statements that after Google algorithm changed, SEO has died.

Have really SEO died and valueless now? It’s absolutely wrong!

Search Engines have been changing their ranking factors constantly. So, Every website needs to follow search engines rules of ranking, if they want to keep position on Search Engines Result Pages (SERPs).

It means that SEO is an ongoing task for every website.

On the other hand, Search Engines are like doors for searching anything on the internet. So Search Engines will be alive since internet existence.

Come to the point. Search Engines will never die, so, it ( Search Engines Optimization) will never die. Important of SEO have been increasing day by day.

It helps you to increase business your profit and Conversion

A navigational based website, full of informational contents and the well-designed site doesn’t only help to improve SEO efforts, but also it can move a visitor to take action faster.

What’s A Conversation Rate?

When a visitor visits your website, what action do you want to take by him/ her?

It can be Signup, join an email list, or buy products.

When the visitor takes one of those action after visiting your site, it’s called conversation.

Moz is an internet marketing company says “ How many actions have taken by visitors in visiting time, it’ll be divided by total traffic “.

Calculating Conversion Rate

Source: Moz

For example, If you get 50 products sale after visiting 1000 traffic on your site, then the conversion rate will be 0.05 %.

More conversation rate gain, it means that your business is achieving more profit.

As SEO helps to increase business trusty, so it can impact for conversation rate improving.

(7).Your Smart Competitors Are Doing SEO

If you don’t Optimize Your business or Website for SEO, then Your competitors may be done SEO for your business.

But They will provide negative information about your business. As a result, when customers look for your business online, they will get negative information about your business.

SEO by Competitors

So, it’ll be very harmful to your business.

On the other hand, If you keep ranking of your business information or website on Search Engines Result Pages (SERPs) by doing SEO, then it’ll be the best for you.

(8). SEO Cost Is Lower Than Other Same Value Advertising

SEO is one of the best advertising methods online. There have many reasons for it important. When we compare it with other online marketing methods, It ‘s really very low cost and conversational.

SEO Vs Paid Marketing

                                             Source: QuickSprout

For example, Google Adwords is a paid marketing method. When you pay to Google, it’ll show your site for your targeted keywords in top or bottom of Google Result pages.

If you anytime stop paying to Google, it’ll be instantly removed from Google Ads places. And also Google takes money from you for every click, though you’re not able to sell your products or services.

On the other hand, If you do SEO for your site, then your site will rank for a long time. Though it takes some time for ranking. You don’t need to pay to Google for ranking if you’ve good knowledge of Search Engine Optimization and Search Engines algorithms or you should hire an SEO expert.

How To Invest In SEO Which Will Provide The Highest ROI?

How To Invest In SEO

 Investing in SEO is a critical matter for beginners. If you don’t do it properly, you’ll not generate good ROI.

As a result, you’ll lose your valuable time and money. I’m a professional in the SEO industry for many years and have excellent experience investing in SEO.

 In this section, I want to share you great information and techniques on how to invest in your SEO for the highest ROI.


Create an SEO Campaign Plan for a Long Term

You want to start SEO for your website, but you're not a proper plan. Then it’ll be most mistake invest in SEO.You need to create an SEO Campaign Plan for the long term at least 6 months. Bear in mind, SEO results don’t come OverNight now. You’ve to be more creative, strategist, and patience.

Initial Investment


Month 1

$0 (Profit)

Month 2


Month 3


Month 4


Net Loss


Month 5


Month 6


Month 7


 Month 8


 Month 9


Month 10


Month 11


Month 12


Net Profit (ROI)


For example, you’ve been investing in SEO $5k every month for growing up your business. But you may not able to get Good ROI in first 2months, you need to calculate of whole six months ROI and take next plan.

Google has 200+ SEO ranking factors. But you have to focus at least some important factors for becoming a success in your SEO Campaign.

Some essential steps need to follow for starting SEO Campaign.

*Keyword Research

*Audit and Technical Solution

*Content Creation (Quality, Informative, Helpful, and Long form) And Optimization

*Authoritative Backlinks

*Track Results

SEO Mastery  Course

# It's my highly recommended Number One SEO Course. If you don't have enough money for hiring an SEO consultant,then you can do it personally through learning SEO from this  course.

Distribute Your SEO tasks


After completing your SEO Campaign plan, you need to distribute your SEO tasks. How many On Page task will you complete within a week?  How many backlinks will you build every week?

 The answers will become easily if you’re an SEO Specialist. You can distribute SEO task weekly basis and track it how improving in the search results by using Google Analytics and Google Search Console.

Hire an SEO Agency or Professional SEO Expert

If you’re not an SEO professional, then how will you complete your SEO campaign?

 The answer is that you need to hire an SEO Agency Company or individual SEO Expert. If you’re not able to do Your SEO perfectly, then you’ll not able to generate the Highest ROI investing in SEO.

How to Hire Right SEO Expert or Agency?

I want to share some techniques about hiring an SEO expert, consultant or agency. Hiring an SEO expert is a critical matter if SEO is important for your business, then the choice of which Company will be able to impact for getting results.

There are many common mistake people done when they are going to select an SEO Agency.

Here those are Mistakes

Mistake 1#: Find Company from Google Search Results


Many people do Google searching by SEO Consultant, SEO expert, SEO Company plus his city name. For example, I’m going to search “best SEO Company in Texas “, I have only to Google best SEO Texas and surely number one company will show up top.

Texas SEO Company list

But unfortunately, what happens actually is most of the good SEO companies, the ones which have good demand, and the ones that have been doing constantly great work and get referrals. 

They don’t actually need to rank here. They keep always busy with their clients and their clients refer them to people and have a lot of people in their network refer folks to them.

They are making a lot of money and incredibly they are quietly busy. They have not enough time optimizing their site for ranking. Because they don’t need to get new clients from search engines results list.

Many of the companies which are ranking better on search results for best SEO plus city, region or any particular specialty, like best E-commerce SEO, are not best. In fact, the folks who are without any clients work and they are trying to spend most of the energy on their site for getting new clients.


Mistake 2#: Look for Cheap Rated SEOs


Proper Budget is very important starting an SEO campaign for the site and People don’t know the actual budget of a project. Generally, rates in the USA start about $70/hr for someone just starting out.

Just starting companies with good SEO should be charge minimum about $500-$1000/mo only for the smallest websites.

Actually, Projects rates can vary across a lot of things depending on what you need and what you want. A full SEO Audit of a small WordPress site may be about 6 hours/$600 or $10,000+ for the largest site with full on-page recommendations and Competitive analysis.

On the hand, someone is looking for cheap rated SEOs and you’ll see many companies or SEOs asking for $50/mo. Never do it, brother. Bad SEO can be hurt than anything doing. If you don’t have a proper budget and ability to invest in SEO, then stop it and invest your money on education or other marketing channels.

Here I’m giving some pro Tips for selecting an SEO Consultant or Agency...


Step1#: Setup Your Goals


If you don’t have clear goals what will you do through SEO traffic, then it will be you’re another mistake. So first you need to set up your goals which are you trying to gain with SEO? Why do you want to rank naturally for keywords? Why do you want to do SEO?

Business Goals

For example, you have a website on a membership basis (it can be software, any other tools, courses, and others), so your SEO goals should be generally increasing signups on your business. 

 Step2#: Find SEO Companies or Consultants

It’s a very critical matter to hire a good SEOs, I’ve already told. But you’ve to give time and find out if you want to generate revenue and get the highest ROI.

For finding SEO Companies you can talk with your networks and also talk with your B2B companies which have been already using SEO services for growing their business and gained success. That means referral. Another my familiar way of finding good SEO consultants that is Credo. They are verified by the admin of the site. Also Moz has made recommended list of SEO consultants and agencies

Select SEO Consultants

Make a list of 5-6 SEO Agencies or Consultants and ask them some questions.

Q1#. Ask About Work Process: What techniques are you going to use for achieving our Goals, and why will you use those special techniques?

Q2#. Ask About Their Communication And Reporting Process:

How will they communicate with you? What metrics do they report on? What do they need you to collect? Why do they collect those metrics? How will they match up your goals by it?

Q3#. What will they do if those things aren’t working? You need to make sure that how will they solve those problems if they will not able to achieve your goals.

Q4#. Ask for Reference: You can ask for reference which companies goals have they already acquired and how did they do it? In the middle of time, you can collect those companies contact info and communicate with them about proof.

Asifur Rahman Rakib

Asifur Rahman Rakib

Do You Want More Traffic ?

Do you want to increase your website traffic and products sales? Don't worry! I'm ready to help you growing up your business through SEO . I don't provide SEO services for only money, it's actually my Passion.


Above all, you’ve to give time for listening from them and select your SEO Company or Consultant, if you get positive and trusted feedback from anyone. 


Actually, I can’t able to share important of SEO in this my short article properly. It can move a business worth $0 to Millions of dollars if you’re are able to do SEO for your site perfectly. If you need SEO consultant service, You can feel free contact with me.

Marketer Rakib is a full-time Blogger and Affiliate Marketer. Follow Rakib to learn how to scale up your online business for more Make Money. Before starting this blog, Rakib managed world's top digital marketing agencies. Now, He has been helping people to make money online through affiliate marketing.  

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