30+ Best Email Marketing Software List (Free & Paid) For 2024

   By: Marketer Rakib
Updated January 1, 2023
Best email marketing software list

Are you looking for the best email marketing software? Then you’ve come to the right place. There are a lot of email marketing apps available. But all are not good for every business. Don’t worry. I'm going to share the best email marketing software reviews here. Let’s find out the best one from the best email marketing software list.

What is the Best Email Marketing Software?

Here is the best picks for the best email marketing software.

Aweber is the best Email Marketing software

Aweber is a popular email marketing service provider. It helps you create, send, and manage your emails to build up your list of followers. Besides, Aweber has over 500,000 subscribers on their email lists and has more than 15 million people on their subscriber lists.

Besides, Aweber is an excellent tool for growing email lists, generating leads, and building customer relationships. It also offers analytics that helps customers see the progress made with their campaigns.

Special Key Benefits

  • Canva Integration
  • Thousands of professional templates 
  • Advanced email automation
  • Unlimited email lists
  • Create and send newsletters

Pros And Cons


  • Drag and drop email builder
  • HTML emails
  • Dynamic content
  • AMP emails
  • Thousands of professional images


  • Can remove AWeber branding only in Pro plan 

Plans And Pricing

Aweber offers two plans, AWeber Free and AWeber Pro. The AWeber Free plan provides 500 email subscribers and other limited facilities. 

However, you can enjoy unlimited email subscribers and other facilities in AWeber Pro. It charges $19.99 per month for monthly subscriptions, $16.33 for quarterly subscriptions, and $16.15 per month for yearly subscriptions.

KonvertKit is a popular Email Marketing software

ConvertKit is one of the best email marketing tools. It offers tools to set up email campaigns, manage subscribers, and track performance. The software also automates the tedious aspects of email marketing with drag-and-drop templates and automation rules. 

One of the most valuable features of ConvertKit is automation. Automation in email marketing allows you to create a series of emails that are triggered based on events such as user activity or time intervals. For example, you can automatically send out an email 15 minutes after someone subscribes to your list.

Special Key Benefits

  • Unlimited Landing Pages
  • Customizable designs 
  • Unlimited sign-up forms 
  • Responsive templates
  • Automated emails

Pros And Cons


  • Automated funnels
  • Create sales pages
  • Automated email sequences
  • Unlimited traffic
  • List growth reporting


  • Allow Facebook custom audiences only in the Creator Pro plan

Plans And Pricing

ConvertKit offers two premium plans along with a free plan for 300 subscribers. The premium plans are Creator and Creator Pro. 

But the Creator plan charges only $15 per month for monthly subscriptions and $9 per month for yearly subscriptions. 

You can also enjoy unlimited facilities in the Creator Pro plan. It charges $29 per month for monthly subscriptions and $25 per month for yearly subscriptions.

Getresponse is an Email Marketing software

Getresponse is a powerful email marketing software. You can send emails in several different languages and formats, including HTML, PDFs, plain text, and more. Also you can export your contacts list to get started quickly with sending emails.

However, if you’re looking for an all-in-one solution that will help grow your business, then this may be the tool for you! It has everything from landing pages to forms, autoresponders, social media management tools, and much more. It is also one of the best lead generation tools.

Special Key Benefits

  • Professional email templates
  • Marketing automation 
  • landing pages
  • Website Builder
  • Unlimited newsletters

Pros And Cons


  • Easy design tools
  • Email analytics
  • Transactional emails
  • Drag-and-drop editor
  • Website audience tracking
  • Prebuilt funnels


  • Prices are comparatively high

Plans And Pricing

Getresponse offers three paid packages along with a free plan for 500 contacts. Three premium plans are Basic, Plus, Professional. 

The Basic plan charges $15, Plus plan charges $49, and the Professional plan charges $99 per month. However, you can save 18% on 12 months subscription and 30% on 24 months subscription.

Omnisend is an Email Marketing software

Omnisend provides businesses with the most powerful email marketing tool on the market. In other words, people love to do email marketing for eCommerce with it. It helps you find new customers, increase your customer base, and affect every aspect of your eCommerce business

Besides, it offers email marketing automation, email designing services, analytics tools, and more. It is also proven to be very effective and easy to use, even for those who lack extensive knowledge in marketing. So, you can consider it as all one eCommerce marketing tool.

Special Key Benefits

  • Drag & Drop Content Editor
  • Product Recommendations 
  • Campaign Booster
  • A/B Testing
  • Advanced Reporting for Campaigns
  • SMS Campaigns

Pros And Cons


  • Advance sales and performance report
  • SMS automation
  • Audience segmentation and tagging
  • Amazing popup
  • Custom Workflows


  • Unlimited users only in the Pro plan

Plans And Pricing

Omnisend offers two premium plans, including a free plan of 250 contacts and 500 emails per month. However, the premium plans are the Standard plan and the Pro plan.

The Standard plan charges $16, and the Pro plan charges $59 per month. You can use unlimited facilities in the Pro plan.

ConstantContact is an Email Marketing software

ConstantContact is a popular company that provides the best email marketing software. It helps online businesses to reach their target audience with the right message. 

Also, It integrates with the most popular email services, including Gmail, Outlook, and Yahoo Mail. Further it allows for easy use without any configuration setup. 

Besides, ConstantContact offers a robust set of reports on how emails perform. It can be used to pinpoint what's working for your business and what isn't. So, you can boost your business in the right way.

Special Key Benefits

  • Professional email templates
  • Marketing automation 
  • Ecommerce integrations
  • Email campaign ideas
  • Drag-and-drop editor

Pros And Cons


  • Allow mass emails
  • Easy to customize contact list
  • Integrate with many tools and systems
  • A/B testing
  • Easy to use


  • Interface/UI mightn’t be user friendly
Moosend is an Email Marketing software

Moosend is a powerful email marketing software, automation, and CRM system. It helps businesses to improve their email marketing strategy and customer retention. Also it provides a complete solution for growing customer relationships, finding quality leads, and increasing conversions across any industry.

Besides, Moosend offers extensive tools such as automated workflows and segmentation options. So, businesses can reach out to their contacts at the right time and the right place while maintaining a good relationship with them.

ActiveCampaign is an Email Marketing software

It seems that new companies enter the email marketing software space everyday, but not all of them are created equal. ActiveCampaign is modernizing email marketing for businesses of all sizes. So, you can focus more on what matters most to your company.

However, all of this starts with a free account, which gives you valuable insights into your customer's behavior. So, you can craft an engaging experience.

Sendinblue is an Email marketing software

Sendinblue provides all digital marketing tools in one place. However, it is well known for its email marketing software. It uses web analytics to personalize emails.

Besides, Sendinblue provides a web-based email marketing service for personalization. It also offers a variety of templates that are updated with the latest trends. So, you can boost your business through professional email templates.

Mailerlite is an Email Marketing software

Mailerlite is a cloud-based email marketing platform that provides tools for setting up an email marketing campaign. You can create multiple sequences, a series of emails to target different segments of your customer base. 

Besides, it offers several types of landing pages and gives you the option to create a drip campaign. Mailerlite is easy to use, and it also offers both free and paid plans, with the basic plan starting at $10 per month.

EngageBay is another Email Marketing software

If you are looking for a great way to engage your customers, then it is time to look at EngageBay. It is an online productivity tool well recognized for its best email marketing software

Also it has a landing page builder, free email automation, and other features to boost a small business.

drip logo

Drip is an email marketing software and solution for small and medium-sized businesses. You can segment your contacts into lists to personalize your messages. 

Also you can create automated welcome emails and drip campaigns to help promote your products and services. Besides, it can be integrated with the most popular eCommerce and networks.

keap logo

Email marketing is the most effective way to generate leads and increase sales. Keap is an email marketing software that helps you create, manage, and track your email campaigns in just a few minutes.

Besides, Keap has grown into an all-inclusive email marketing platform that addresses the needs of businesses big and small. It also encompasses three major areas of business: email marketing, analytics, and CRM.

malichimp  logo

Mailchimp is a company that offers email marketing products and services. The company was created in 2000 by Ben Chestnut and Dan Kurzius, who wanted to create an easy-to-use email platform for non-technical people. 

However, Mailchimp caters to small businesses and freelancers with their low monthly pricing model. It has over 10 million small business users, and its client list includes brands like Coca-Cola and Netflix.

sendx logo

SendX is a powerful email marketing software with all the features you need to send successful campaigns. Whether you are new to email marketing or looking for an upgrade, SendX can help you.

The intuitive interface and drag-and-drop features make it easy to manage your campaigns, even if you are new to the world of email marketing. SendX also has many integrations, including Facebook Ads, Twitter Ads, Google Analytics, and more.

sendpulse logo

Email marketing is an effective strategy for many people, and if you are one of these people, you might be interested to learn about SendPluse. SendPluse gives you the ability to create contact lists, send newsletters, and track the performance of your campaigns. It also offers a free plan. 

Besides, A SendPluse email campaign can be set up in seconds and allows you to sort your recipient list by region. So, it is one of the best email marketing software.
freshworks logo

Nowadays, email marketing is one of the most powerful tools for businesses to grow their customer base and improve sales. However, FreshWorks is an innovative business software company that revolutionizes how businesses are run. 

It offers a comprehensive set of online tools for customer relationship management, email marketing, project management, and social media. So, you can create smart email campaigns that target your audience based on age, gender, interests, and location.

bitrix24 logo

Bitrix24 is an all-in-one business platform that includes everything needed to do business online. However, one of the essential features is an email marketing tool. 

Besides, It provides customer relationship management, invoicing, project management, HR systems, collaboration tools, and more. Bitrix24 also makes it easy to manage your work-life balance in one place with personal email, chat, calls, and video calls.

user.com logo

Email marketing is a central part of every business operation. It can be used to reach out to customers, build brand awareness, and promote new products. 

With the User.com email marketing platform, you are just one click away from creating an effective email that will significantly impact your bottom line. You’ll also get all the tools needed for building campaigns quickly and easily,

direct mail for mac logo

Direct Mail is an email marketing software that helps to create, send, and track emails using your Mac's built-in email. It also can be used to collect leads by sending out well-designed, personalized messages to potential clients. 

Besides, you can use the app for team communication or event newsletters. You can also integrate your website with Direct Mail to make it easier for customers to sign up for notifications of new products and promotions.

emercury logo

Do you want to get your email marketing campaign off the ground with an easy-to-use and affordable solution? Install eMercury, a spam-free email marketing software that gets deliverability rates of 98.5% on average. 

eMercury is perfect for entrepreneurs looking to create professional, aesthetically pleasing newsletters for their business or anyone who wants to provide their users with more updates by way of emails.

hubspot logo

Hubspot is the world’s leading inbound marketing company. It uses software to help you get more leads, sales, and revenue from email marketing.

However, it has been specifically designed to help small-to-medium-sized businesses with limited resources market. There are templates for all of your needs, for instance, blog post templates, social media templates, email templates, etc.

campaign monitor logo

Campaign Monitor is the right email marketing solution when you're ready to take your business to the next level. Timeless design, world-class features, and easy campaign setup give you everything you need to start sending emails in minutes.

Besides, it is the most trusted email marketing software in the world. It helps organizations send better emails, grow their list, and measure easily. There are so many benefits to using Campaign Monitor.


pabbly logo

Tired of answering emails? Pabbly is your solution. Create automated email campaigns in just minutes to keep your audience engaged. You can personalize text and design for each campaign send content when you want it sent.

Also, you can make changes on the fly when necessary. In short, Pabbly is a revolutionary email marketing software that enables you to send targeted emails to your customers.


gist logo

The Gist is one of the best email marketing software. It is easy to design, send, and track emails. It also lets you make beautiful emails with over 50 professional templates in the browser.

Besides, you can send an HTML or text-only email depending on the recipient's needs. You can even record your voice in an email for a more personal touch.

automizy logo

Automizy is the must-have email marketing software solution for small to medium-sized businesses. It is designed to help you communicate impactful, engaging, and personal with your audience. 

Besides, it helps you manage and personalize the content of your emails. It's also a handy tool for tracking which emails and subject lines generate the most sales and leads.

mailigen logo

Mailigen is the best email marketing software. Because it is easy to use and has a great customer service team. It is also the most affordable email marketing software on the market. I recommend Mailigen to anyone who needs an email marketing solution.

moonmail logo

MoonMail is an email marketing tool that is very easy to use. It has a drag and drop interface that is very user-friendly. Besides, it can send out mass emails with a single click. It also provides a dashboard to view your list of subscribers, which you can segment by category.

ontraport logo

Ontraport is the most user-friendly email marketing software on the market. It is easy to use and offers many features for small business owners and large corporations. The customer service is always available with quick responses, which is a plus for users.

mailjet logo

If your business is sending email, then you need Mailjet. It automates the entire process of crafting, sending, and analyzing email marketing campaigns. It also provides an API to integrate your existing apps to provide personalized email marketing campaigns, and data enrichment through webhooks.

Frequently Asked Questions ( FAQs)

 What is email marketing software?

Email marketing software is a type of tool that allows users to create and send marketing emails. These emails can be sent to a list of subscribers or a specific group of people. 

It helps users track the success of their marketing campaigns and analyze the data collected from their emails. Email marketing software can also send mass emails to their customers and promote new products, announce sales, and more.

However, there are many different types of email marketing software available, and each has its own set of features. It is essential to research the available options before selecting an email marketing software program.

 Why use email marketing software?

Email marketing software is a powerful tool that allows businesses to communicate with their customers via email. It can be used to send newsletters, promotional materials, and other information to customers. 

Email marketing software can also be used to track email campaigns' success and improve the effectiveness of future campaigns. In short, it is an essential tool for every business to boost sales.

 Is there a list of the best email marketing software?

Email marketing is a great way to reach out to customers and keep them updated on your company's latest news or products. 

However, not all email marketing software is created equal. Some software is better at certain things than others. So, what is the best email marketing software?

I've written an email marketing software list in this article. So, you can choose anyone that goes with your requirements.

 How does email marketing software work?

Email marketing is the process of using email to send commercial messages to a group of people. Email marketing software is a tool that helps businesses do this by automating the process. It can manage large lists of subscribers and track who has and hasn't opened your email, and create customized messages for each subscriber.

Moreover, email marketing software creates email newsletters, promotional emails, or invitations. The software typically includes a template editor, which allows you to create custom email designs, and a campaign manager, which helps you track the success of your campaigns. 

 How to choose the best email marketing software? 

When it comes to email marketing, you have many software options to choose from. Because there are several email marketing software options available in the market. 

However, you have to choose the best one to get the best result. So, let's check some crucial points to choose the best email marketing software.

1. What features does the software offer? 

2. Is the software easy to use? 

3. What kind of customer support is available? 

4. How much does the software cost

After considering these factors, you should choose the best email marketing software for your business.

 Executive Summary

Do you find the best email marketing software?

An effective email marketing tool can boost your business and sale like a rocket. Therefore, you have to be sincere in choosing email marketing software.

There are many excellent email marketing software list to choose from, both free and paid. No matter your needs, there is likely a solution that will fit your budget and help you achieve your email marketing goals. 

However, I prefer to choose Aweber to boost your sales and business. It offers the most premium service at an affordable price.

So, choose Aweber to achieve the best marketing goal.  Also, don’t forget to share the amazing business trick with your friends.

Ask Your Questions

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Marketer Rakib is a full-time Blogger and Affiliate Marketer. Follow Rakib to learn how to scale up your online business for more Make Money. Before starting this blog, Rakib managed world's top digital marketing agencies. Now, He has been helping people to make money online through affiliate marketing.  

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