How to Increase Traffic on a Website Through Social Media [2025]

Hey, quick question: Have you noticed how social media is now one of the best ways to drive traffic to your website? If you’re still relying only on SEO or old tactics, you’re missing out on a huge audience on platforms like TikTok, Instagram, and LinkedIn.

The thing is, social media isn’t just about likes anymore — it’s a powerful way to get real visitors to your site. But the landscape changes fast, so you need to know what’s working right now in 2025.

In this guide, I’ll walk you through simple, practical steps — from using AI for content to smart ads and short videos — so you can start growing your website traffic through social media today.

Here’s how to increase traffic on a website through social media

Why Social Media is Crucial for Website Traffic in 2025

Social media isn’t just about posting pretty pictures or funny videos anymore. It has become a major channel that sends interested people directly to your website. Think about it like this: when you post the right content or run ads, people don’t just like or comment — they actually click and visit your site.

What’s New in 2025?

• AI-powered content: Tools like ChatGPT help create posts that people want to read or watch.
• Short videos rule: Platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over. People love quick, engaging videos.
• New platforms are popping up: Decentralized social sites like Bluesky and Mastodon are attracting niche communities you can reach.
• Influencers have changed: Now, small influencers with loyal followers bring better, more authentic traffic.

Here’s a visual chart displaying the top 14 most popular social media platforms by monthly active users in 2024. As shown, Facebook leads with over 3 billion users, followed by YouTube and Instagram. 

Why be on Multiple Platforms?

Because not everyone uses the same app. If you post on just one, you miss out on a lot of visitors. Having a presence on several platforms helps you reach more people and keeps traffic steady even if one platform changes its rules.

Steps on How to Increase Traffic on a Website Through Social Media in 2025

Here’s what you must do to increase website traffic through social media.

1. Know Your Audience and Choose the Right Platforms

Before posting, you have to understand who your audience is. You can use AI tools (like Crystal Knows or social listening apps) to learn what your audience likes, what they worry about, and where they spend their time.

For example:

• Gen Z (young people) love TikTok and quick, fun videos.
• Professionals and B2B people spend more time on LinkedIn, where they look for detailed info.

Which Platforms Work Best for You?

Here’s a simple table showing some popular platforms and who they are best for:

2. Create Content That People Love and That Sends Them to Your Website

If you want more people to visit your website, you need to post the right kind of content that grabs attention and makes them curious to learn more.

1. Use AI to Make Better Content: 

• AI tools help you brainstorm ideas, write catchy captions, and create calls to action like “Check out our website for more!” This saves you time and helps keep your posts fresh.

2. Types of Content That Drive Traffic:

• Short videos — Think TikTok or Instagram Reels.
• Polls and quizzes — Interactive stuff gets people involved.
• Live streams — Go live and drop website links during the video.

3. Plan Your Posts With a Calendar

• Using scheduling tools like Buffer or Later, you can plan your posts for when your audience is most active. Posting at the right time gets you more views and clicks.

Best Content Types Per Platform for Driving Website Traffic

3. Use Paid Social Media Ads Smartly

Paid social media ads can be a great way to get more people to your website—if you use them the smart way.

1. AI Makes Ads Smarter:

• Ads now use machine learning to show your content only to people who are likely interested, like retargeting people who visited your site before but didn’t buy.

2. What Kind of Ads Work?

• Videos that people can interact with.
• Ads that let people buy directly (shoppable ads).
• Boost influencer posts with ads to reach more people.

3. Track Your Ads’ Success:

• Use dashboards to see which ads bring the most visitors and sales, so you can spend your money on the best performers.

Want to boost your traffic fast? Check out these 15 Best Sites to Buy Website Traffic in 2025 for real visitors.

4. Use Influencers and Build Communities

Another great way to bring more people to your website is by teaming up with influencers and building online communities.

1. Find the Right Influencers:

• Not always big stars! Small influencers with 1,000 to 10,000 followers often bring more loyal traffic. Tools like Upfluence help find these influencers.

2. Build Groups and Communities:

• Platforms like Discord, Reddit, and Facebook Groups are great for creating tight communities that talk about your niche and visit your website regularly.

5. Make Your Social Profiles and SEO Work Together

To get even more traffic from both search engines and social media, you need to make sure they work well together.

1. Optimize Profiles With Keywords:

• Put keywords in your profile bio, page name, and description. This helps your profiles show up when people search on Google or inside social media.

2. Share Links and Build Backlinks:

• Always share your blog posts or product pages and ask influencers to do the same. This creates backlinks, which help your SEO.

3. Use Video Captions and Transcripts:

• Adding captions to videos not only helps accessibility but also makes your content searchable on Google.

Trying to improve your search ranking, too? Here are the 5 Best Places to Buy Cheap SEO Backlinks in 2025 to help.

6. Use New Tech to Stay Ahead

Using the latest technology can help you stand out and bring more people to your website in fun and creative ways.

• AI Chatbots: Set up smart chatbots on your social media pages. These bots can answer common questions right away and share links that send people to your website.

• AR and VR Experiences: Try using cool tools like AR (augmented reality) filters or hosting virtual events. These fun experiences keep people engaged and can include links that bring them to your site.

• Web3 and Decentralized Social: New things like NFTs and social tokens can give people special access to content on your website. This builds a loyal group of followers who keep coming back.

7. Keep Improving with Analytics and Tests

To keep growing your website traffic, you need to watch what’s working and keep testing new ideas to see what works even better.

1. Track Traffic: Use tools like Google Analytics and UTM codes (special links) to check which of your social media posts bring the most visitors to your website.

2. Experiment With Content: Try posting different kinds of content, using different lengths, styles, and times of day. See what gets the best results.

Calendar Example: Weekly Social Media Posting Schedule for Website Traffic Growth

Wrapping Up

So, hopefully, you now know how to increase traffic on a website through social media.  Social media in 2025 is a goldmine for driving traffic — if you use the right strategies. Understand your audience, choose the right platforms, create engaging AI-powered content, use paid ads smartly, engage with influencers and communities, and keep improving based on data.

Ready to get started? Let me know if you want me to help build your content calendar or ad plan!

Still choosing between free and paid traffic? Learn which works better in Paid Traffic vs Free Traffic: Which Converts Better in 2025?