How to Increase Traffic on a Website Through SEO: Pro Tips

When I first launched my website, Marketerrakib.com, I was excited but frustrated. I had great content, solid ideas, and a clean layout, but hardly anyone was visiting. I knew I needed to show up on Google, but I had no idea where to start with SEO. It felt like a complicated world filled with techy terms and expensive tools.

But here's the truth: growing your website traffic through SEO doesn’t have to be overwhelming. You don’t need to be a tech expert or spend hours decoding algorithms. What you do need is a simple, step-by-step strategy that actually works.

In this guide, I’ll walk you through the overall process of how to increase traffic on a website through SEO with real examples. No matter if you're a beginner or just need a refresher, this guide will help you take action and start seeing results.

Let’s dive in.

8 Steps on How to Increase Traffic on a Website Through SEO

Let’s be honest — most people want more traffic to their website. More visitors = more leads, sales, and growth. But how do you get people to actually find your website? The answer is SEO. Let’s get to the details.

Here’s a complete PDF table listing all the steps on how to Increase Traffic on a Website Through SEO – in a clear, structured way: 👉Click here to download the PDF.

✅ Step 1: Start With On-Page SEO

So, What is On-Page SEO? It’s the process of optimizing individual web pages so they rank higher and earn more traffic from search engines.

What to Do:

1. Find Your Main Keyword: 

Example: If your topic is “email marketing software,” a good keyword might be “best email marketing software.”

2. Use Your Main Keyword Early in Your Title Tag:

• Title tag: <title>30+ Best Email Marketing Software List (Free & Paid) For 2025</title>
• URL: https://www.marketerrakib.com/best-email-marketing-software/
• Keyword Inclusion: Try to naturally include that keyword in your first paragraph, in subheadings, and a few times throughout the page
• Meta Description: A short, catchy summary that shows in search results.

3. Use Proper Headings (H1, H2, H3)

• H1: Used only once for the main page title.
• H2s: Break content into sections.
• H3s: Sub-sections under H2.

4. Use Keywords Naturally:

Don’t “stuff” keywords. Just write naturally and use them where it makes sense.

5. Add Alt Text to All Images:

• Describe the image using relevant keywords.
• Example: <img src="tools.png" alt="free email marketing software dashboard">

Tools:

✅ Free: Yoast SEO (for WordPress)

✅ Free: RankMath (another SEO plugin)

✅ Free: Google Search Console to see which pages are ranking.

What I did on my site:

In this article about solo ads, I made sure the keyword “solo ads cost” was in the title, URL, and headings. Result: My page now ranks on the first page for several variations of that keyword, and brings daily organic traffic.

✅ Step 2: Match Search Intent

Search intent is all about understanding why someone is typing a particular keyword into Google—are they trying to learn something, compare options, or make a purchase? To increase your website traffic, your content needs to match that intent.

For example, someone Googling “email marketing software” wants a list of free or paid tools, not a full history of email marketing.

How to Match the Search Intent

Start by Googling your target keyword (for example, “email marketing for beginners”) and carefully look at the top 3 results. Are they in-depth guides, list-style articles, how-to videos, or product reviews? This gives you a clue about what Google thinks users want. 

Now, your job is to create something even better—if the top results are tutorials, write a more complete and beginner-friendly guide. Add your own screenshots, real-life examples, and practical tips to make your content more helpful and engaging. 

Matching search intent is one of the easiest ways to get noticed by both users and search engines.

Tools:

✅ Free: Google Search

✅ Free: Ubersuggest (for keyword ideas + competitor analysis)

✅ Paid (optional): Semrush or Ahrefs

What I did on my site:

For my keyword “solo ads for affiliate marketing,” I noticed most top results were tutorials with real examples. So I created a full guide with screenshots, vendor lists, and my own results.

Result: My content now matches what people actually want, which helped boost rankings and reduce bounce rate.

✅ Step 3: Use Long-Tail Keywords

What Are Long-Tail Keywords? These are longer, specific phrases people search for. Easier to rank and convert better. Example: Instead of targeting “email marketing,” target “best free email marketing tools for beginners.”

How to Find Them

1. Google Autocomplete:

Start typing a keyword like “email marketing for…” and look at the suggestions.

1. “People Also Ask” Section:

• Note common questions. Example: “What is the best email marketing software for beginners?

3. Related Searches at the Bottom of Google.

Free Tools:

• Free: Google search
• Free: Answer the Public
• Free + Paid: Ubersuggest, KeywordTool.io, Semrush

What I did:

I found long-tail keywords like “how much do solo ads cost” and “is Udimi legit,” and wrote content around them. The result: Easy wins—I ranked for keywords with less competition and picked up steady traffic.

✅ Step 4: Improve Your Site Speed

Website speed plays a big role in both SEO and user experience. If your site takes too long to load, visitors will leave before even seeing your content, and Google notices that.

Here’s How You Can Make Your Site Faster

1. Use a Fast Theme:

• Choose lightweight themes like Astra or GeneratePress.
• These are optimized for speed and don’t include unnecessary code.

2. Compress Images:

• Use tools like TinyPNG.com to reduce image file sizes.
• Smaller images load faster and keep your website light.

3. Use a Caching Plugin (for WordPress):

• Install plugins like LiteSpeed Cache or WP Rocket.
• These store static versions of your site, reducing load time on repeated visits.

4. Remove Unused Plugins & Fonts:

• Delete any extra plugins, scripts, or custom fonts you’re not using.
• Fewer elements mean less to load, which increases speed.

5. Use a CDN (Content Delivery Network):

• Services like Cloudflare (free option available) distribute your content across global servers.
• This helps your website load faster for users, no matter where they are in the world.

Tools:

✅ Free: PageSpeed Insights to check your Core Web Vitals.

✅ Free: GTmetrix

✅ Free: LiteSpeed Cache (plugin for WordPress)

What I did:

My site speed was around 52 on mobile. I used LiteSpeed Cache + image compression and brought it to 94. Result: Lower bounce rate. Visitors stayed longer.

✅ Step 5: Internal Linking

Internal linking means adding links from one page of your website to another page on the same site. For example, if you have a blog about email marketing and another one about how to grow an email list, you can link them together. 

This helps Google understand what your website is about and makes it easier for people to find more helpful content. It also keeps visitors on your site longer because they can click and read more. 

Plus, it shares value between pages, which can help your other posts show up better on Google, newer articles get indexed fast and page views are boosted.

How To Do It:

1. Link Related Posts in Each Article:

• “If you liked this, check out [my guide on free email tools].”

2. Use Descriptive Anchor Text:

✅ Good: [how to use solo ads]

❌ Bad: [click here]

1. Don’t overdo it. 3–5 internal links per article are fine.
2. Use keyword-rich anchor text.
3. Link from old blog posts to new ones (and vice versa).

✅ Step 6: Add Visuals (People Love Visuals!)

People love visuals. It makes your content easier to understand. And Google sometimes ranks images in Google Images. 

What to Add:

• Table of Contents
• Infographics
• Charts
• Screenshots
• Comparison tables

• Videos (embed from YouTube)

Tools:

✅ Free: Canva (for infographics)

✅ Snipping Tool / Lightshot (for screenshots)

What I did:

In my solo ad guide, I added screenshots of my campaign dashboard and charts comparing vendor prices. Result: Visitors stayed longer and shared my post more.

✅ Step 7: Write Longer, Better Content

Google prefers content that fully answers a question. Content length depends very much on the topic. If the topic requires in-depth analysis or comprehensive explanation, then perhaps longer is better.

Content Guidelines

• Make your content longer and more helpful than what’s already ranking. Google tends to favor longer, more detailed content (around 1,500–2,000 words or more).
• Use Short Paragraphs (2–3 lines max) & Bullet Points
• Include Subheadings Every 300–400 Words
• Answer FAQs
• Look at “People Also Ask” in Google for inspiration.

Tools:

✅ Free: Google “People Also Ask” for FAQs to include

✅ Paid: SurferSEO, Frase for content outlines (optional).

✅ Step 8: Track Everything You Do

You can’t grow what you can’t measure. Here’s what to track:

1. Organic traffic (via Google Analytics): Track users, bounce rate, time on site
2. Click-through rates & rankings (via Search Console): Check impressions, CTR, average position
3. Top-performing pages (so you can double down).

Weekly Habit:

• Check your top posts
• Look for blogs stuck on Page 2
• Update titles, add FAQs, and improve visuals

Tools:

✅ Free: Google Analytics 4

✅ Free: Google Search Console.

All traffic isn’t equal — learn what makes website traffic high quality and how to avoid fake or bot clicks.

Build Backlinks (The Smart Way)

Backlinks = Trust. If other websites link to your content, Google sees it as more trustworthy. You can’t just hit publish and expect links to roll in. You need to promote your content.

Here are some smart ways to get backlinks:

• Use a tool like Semrush to find broken links on other sites in your niche. Then offer your content as a replacement.
• Use email templates to reach out, keep it short and helpful, and you’ll start picking up links over time.
• Write guest posts on small blogs.
• Create original data, charts, or case studies.
• Share your content in Facebook groups, forums, and LinkedIn.

If you're looking to build backlinks while targeting local keywords, check out our Top List of 500+ Backlink Sites for Local SEO Mastery.

Bonus SEO Tips from My Experience

1. Use Location Keywords:

• If your service is local (e.g., plumber in Chicago), use that in your content, headings, and meta descriptions.

2. Do a Keyword Gap Analysis:

• Use tools like Semrush to see what your competitors rank for — and create better content for keywords they missed.

3. Use Topic Clusters:

• Create one big guide (like “Ultimate SEO Guide”) and link to smaller posts like “On-Page SEO Tips,” “Technical SEO,” etc. Google loves well-organized sites!

4. Avoid Orphan Pages:

• Make sure every page is linked from somewhere else on your site — or Google might not index it.

5. Boost Your Click-Through Rate:

• Make your titles and meta descriptions catchy, clear, and curiosity-driven. Example: Instead of “SEO Tips,” try “How I Got 5,000 Visitors from Google — Without Ads”

Also, if you’re thinking about buying traffic in addition to organic traffic, you should know about the mistakes beginners make when buying website traffic.

Simple SEO Action Plan (For You to Start Now)

Here’s how you can begin today:

1. Pick 5 long-tail keywords you want to rank for.
2. Write 1 blog post (aim for 1,500+ words).
3. Use keywords naturally in your title, URL, and headings.
4. Add visuals and internal links.
5. Share it in groups, communities, and social media.
6. Track your progress in Search Console.
7. Repeat this process — and watch your traffic grow over time.

Also, want to learn about the cheapest way to get website traffic that won’t break your bank? Visit this guide now!

Wrapping Up

Want help with your own SEO? Feel free to message me — .

So, hopefully, you now have a pretty good idea of how to increase traffic on a website through SEO.  To sum it up, you don’t need to be an expert to get SEO traffic. Just follow the steps above. Start small. Focus on:

• Matching search intent

• Writing helpful content

• Making your site fast and easy to navigate

I followed these exact strategies on Marketerrakib.com, and the results were real. More traffic. More engagement. And yes, more leads. I’m happy to help